In my own words
— JaredWhere thoughtful initiatives meets meaningful storytelling—where clear ideas and creative execution come together to make a lasting impact.
With over 18 years of experience leading multidisciplinary teams across branding, digital, content, sales, and campaign strategy, I focus on building narratives that connect with people and leave things better than I found them.
Trajectory
Apr 2021 — Now
Founder / Owner · The Watershed Project
We partner with brands to develop creative strategies and execute content that’s not only visually compelling but also strategically sound, helping them connect with audiences in authentic and lasting ways. As enthusiasts of the outdoors and proponents of practicing what we preach, we prefer life outside, staying active, and surrounding ourselves with like-minded community members who believe in leaving things better than we found them.
Jun 2020 — Jun 2021
Senior Director of Brand Partnerships · Emergent Media
bridging the gap between creative vision and revenue growth—leading brand partnerships and content-driven solutions that deliver measurable results for clients and the business. I work closely with brands, agencies, and internal creative teams to identify opportunities where content can drive engagement, tell meaningful stories, and support strategic business objectives.
Jan 2016 — Jun 2020
Group Publisher · The Golden State Company
leading the strategic vision, revenue growth, and brand development for a portfolio of media properties. I oversee sales, marketing, editorial, and audience development teams to ensure alignment between content, commercial objectives, and audience/readership engagement. My role centers on driving profitability, deepening brand relevance, and delivering value to both advertisers and readers across platforms—print, digital, social, and experiential.
Jan 2013 — Dec 2015
Publisher · The Golden State Company
Jan 2010 — Jan 2012
Associate Publisher, Southbay magazine · The Golden State Company
Jan 2007 — Dec 2010
Senior Account Executive · The Golden State Company
Activity
Education history
San Diego State University
Bachelor of Fine Arts (B.F.A.) | 2000 - 2003
