Jared Brown
Creative Professional · TrophySmack
Irvine, CA
In My Own Words
History of orchestrating successful creative strategies and initiatives designed to increase revenue for 8+ years. Strong background in building and maintaining a brand presence in multiple industries. Refined relationship-building skills and experience working collaboratively with brands and creators.
Work Experience
Creative Director
TrophySmack2023 – Present
+Lead the creative direction and execution of high-quality photo and video content, ensuring visual consistency and brand voice across all marketing materials, product imagery, website, and campaigns.
+Oversee the design and user experience of the online store, optimizing layout, navigation, andoverall design for enhanced customer engagement and conversion rates.
+Collaborate with product development and sales team to develop visually compelling content that supports brand initiatives and drives online traffic and sales.
+Analyze store performance metrics and user feedback to continuously improve the site's UX/UI, ensuring a seamless shopping experience across all devices.
+Develop a comprehensive social media strategy to drive brand awareness, engagement, and sales, aligning content with overall marketing goals and ensuring consistency across all platforms.
Creative Director
Vacation For Life Clothing2018 – 2020
+Ensured that the brand voice was reflected in all assets that drove consumer engagement in a compelling way.
+Tracked trends to identify new and innovative ways to grow the brand audience outside of what was already built.
+Created and managed all photo / video needs and oversaw that all was within budget and timeframes.
+Worked with digital and sales teams in the creation of newsletters, promotions, collaborations, and digital ads that increased sales for both in store and online.
+Conceived and implemented creative concepts, guidelines and strategies in various projects and oversaw them to completion.
SALES & BRAND MANAGER
WHAM-O2013 – 2018
+ Led the development of creative content for paid marketing/social media campaigns, that amplified the brands message and drove conversions.
+ Served as a gatekeeper for the brand's identity, ensuring that all external assets met our brand guidelines and clearly conveyed the brands message.
+ Designed products from concept to finish that were brought to market on a global scale.
+ Managed a global team of ambassadors.
+ Forged strong relationships with our customers and brought the story of our brand and products to life in a way that's optimal for both in store and online sales.
