Digital Marketing and Advertising http://www.foxdigitalagency.com/

Trend Forecasting/ Design/ CADs

Traveled to Ireland to film and host multiple TV shows.

Click to edit position descriptionResponsible for trend forecasting by identifying, analyzing and interpreting trends for Tilly’s customer; Provides Buying Team with Trend direction on all Juniors categories including both apparel and accessories Manages all trend research and trend services. Creates seasonal moods, color stories and key items books; Presents PowerPoint to buying team, DMM's, Vice President and CEO each season quarterly Works closely with Buyers to create product-specific color pallets, chooses prints and determines key item silhouettes for RQS denim, private label swimwear, key item tops and fleece Shops competition monthly as well as Designer retailers for inspiration both locally and NY Attends quarterly tradeshows including Magic/ Project/ Pool, Agenda and Launch. Scouts new vendors, brands, print sources for new opportunities Works as liaison with all cross-functional partners such as Visual, E-comm, Marketing. Creates in-store trend pages and books by merch

Click to edit position descriptionDesignated Style Scout for new trends, silhouettes, moods and color Created and designed CADs in Illustrator/ Photoshop. Facilitated design from concept to final development: sketched flats, detailed tech packs, fittings, Enovia, BOMs, managed daily communication and follow- up with all vendors. Partnered with all teams: Product Development for fabrications and trims, Tech and Production for fits and construction, and Buyers to merchandise and update best sellers/ design accordingly to sku-plan ? Assisted Design Director with seasonal moods/ colors/ key statements and cohesive line development. Created lookbooks each season and presented moods/ collections as the designated liaison for all cross-functional partners including Visual, Merchandising, Accessories, E-comm Styled monthly E-comm lookshoots for Gbyguess.com website feature “Get the Look” Add Location 1 recommendation

Product development for all Accessory Licensees including: Handbags, Footwear, Watches, Jewelry, Eyewear, Belts, Fragrance, Swimwear and Outerwear. Assisted Kids Apparel Domestic & International Licensees with seasonal line assortments and merchandising. Seasonal forecasting/ trend direction, extensive research on competition/ field reports, line reviews/ product approvals, photo- shoot/ fashion- show selections, packaging/ marketing concepts to ensure brand consistency and proper execution of product. Coordinated all collaboration for exclusive global product assortments and packaging for GAS- Guess Accessories Store distinctive from Guess Retail Stores. Facilitated development of the bi-annual Trend Seminar Meeting. Designed book layout/ directed graphic designer, illustrated fashion figures and delivered highly successful presentations. Attended bi-annual events such as Accessory Market in New York, WSA Shoe Show, MAGIC Tradeshow and WGSN seminars; traveled Internationally to sh