Jana Hoffman

Copywriter

2019 – Present

Freelance Senior Copywriter

2017 – Present

Conceptualize and execute authentic narratives and meaningful content for a variety of touch points including, but not limited to, digital (websites), evergreen social (core channels) and paid social campaigns (Facebook, Instagram, Snapchat). Additionally, I write video scripts, assist in storyboarding, plan and develop content calendars, creative direct photo and video shoots and occasionally record VO and hand model. Work closely with art directors, producers, photographers, videographers, animators, video editors, and others. Clients: Deep Focus, Drybar, Innerspin, IntrusiveThoughts.org, KOMONO, Milani Cosmetics, Neutrogena, NUXActive, Ready Set Rocket, The Woo and others.

Contributing Editor

2016 – 2018

Write new and feature articles on a variety of topics including music, fashion, fitness and female empowerment on an ongoing freelance basis.

Senior Copywriter

2014 – 2016

Established and built the agency's copywriting capability as first-ever in-house copywriter. Promoted from Copywriter (2014) to Senior Copywriter (2015). Pitched and won new business including Axel Johnson, Michael Kors and Seagram's Gin. Spearheaded SXSW video series titled SXSoundOff in partnership with Interbrand for which I hosted and produced (2015). Saw campaigns from concept to completion. Created compelling narratives and connected multi-channel experiences for brands and consumers. Developed data-driven content strategies for brands and executed relevant supporting content for a variety of B2B and B2C audiences (social, web, infographics, video, etc.). Creative directed and assisted with the production of photo and video shoots. Hired and mentored in-house and freelance copywriters. Wrote thought leadership articles on behalf of executive team (Fortune, Forbes, etc.). Worked on brands such as Michael Kors, Seagram's Gin, North Sails, Kearny Point, Edison Properties (Manha

Associate Copywriter

2012 – 2014

Served as lead copywriter on the COVERGIRL account for a variety of digital and out of home experiences. Launched and created content for two new COVERGIRL social platforms: tumblr and Vine. Led copy creation for COVERGIRL website redesign. Wrote targeted brand-aligned messages for all COVERGIRL iMedia flash and rich banner ad campaigns, mobile apps, in-store product displays, email newsletters, SMS, website and social media. Assisted on video and photo shoots. Collaborated with art directors to deliver fun and appealing interactive media across multiple platforms. Captured beauty trends at various social events.

Contributing Writer

2012 – 2013

Contributed articles to New York City cocktail culture website. Attended cocktail events in and around New York City.

Contributing Writer

2011 – 2013

The website's only female contributing writer to produce skateboarding-related web content with a focus on East Coast events, fashion, lifestyle, arts and culture and women in skateboarding. Landed stories with skateboarding icons Ryan Sheckler and Rodney Mullen. Curated and styled fashion shoots. Connected and collaborated with popular skateboarding and lifestyle brands. Attended industry events and trade shows.

Freelance Social Media/Project Manager

2012 – 2012

Served as social media community manager for multiple clients including Project Runway and Young Women's Leadership Network. Developed social media strategies and campaigns that included influencer strategies. Launched Facebook and Google AdWords advertising campaigns. Utilized tools such as HootSuite, Woorank, Traackr, Brandwatch and Engagor.

Content Editor

2010 – 2012

Promoted from Content Editor to Managing Editor and served as direct manager and mentor to team of writers. Wrote copy for first-ever branded Pandora mobile campaign for NYC and LA markets. Edited and curated up to 250 deals weekly in a CMS before going live to web in more than 30 US markets. Led QA of all e-newsletters and A/B subject line testing.

Contributing Writer

2009 – 2011

Contributed articles to all-women's skate, surf and snowboarding website. Attended industry events.

Editorial Assistant

2007 – 2010

Refreshed the magazine's older demographic by introducing content targeted toward a millennial audience. Collaborated with editor-in-chief on all editorial planning including monthly themes and stories. Wrote engaging regional and lifestyle editorial content. Proofread all editorial content, marketing materials, design proofs and rough book before being sent to printer. Worked side-by-side with art director to bring stories to life via page designs. Conceptualized and produced editorial photo shoots with a focus on fashion and beauty. Managed freelancer contracts and budgets. Interviewed, hired and mentored editorial interns. Planned and attended magazine-sponsored events. Wrote weekly blog The Valley According to Jana, which became the #1 visited page on the magazine's website. Managed social networking sites and monitored analytics.

Fashion Columnist

2008 – 2010

Wrote monthly fashion column “Jana’s Closet.” Contributed news articles.

Guest Co-Host

2010 – 2010

Compiled weekend events and made weekly guest show appearances on the segment “What’s Up With the Weekend With Jana?” on B104 WAEB-FM.

Fashion Columnist // Staff Writer

2006 – 2007

Wrote biweekly fashion column. Contributed news articles.

Editorial Intern

2007 – 2007

Was offered a full-time editorial job at Lehigh Valley Style following my internship. Wrote copy for regional stories and oversaw most of the editorial for the fashion and beauty department. Attended magazine-sponsored events.