-Create and oversee role-out of visual direction across 3 brands / multiple channels to ensure merchandising and marketing stories are communicated “in a big way” with major roll out at Flag ship store includes and not limited to window and in store displays -Partner with Brand Marketing and outside vendors to ful?ll social channel requests on mall websites, newsletters, and social boards etc. -Oversee and manage the visual department budgets and LRA requirements to be inline with yearly forecasts -Manage team of 3 Merch / Marketing Coordinators, responsible for evolving FP and Outlet division stores, re?ective of current merchandising trends and pricing strategies and develop, inspire, and engage the team to maximize productivity and growth -Conceptualize brand campaigns, curate displays for product launches, special events, and seasonal stories, maintaining brand message throughout -Conceptualize and execute in store events driving tra?c and brand awareness within the store and community -Create, develop, and execute visual merchandising strategies to support ASICS, ASICS TIGER, and Onitsuka Tiger footwear, apparel, and accessories -Collaborate with cross-functional partners and vendors on window, fixture, and visual element designs to execute flawless product launches and story telling and hit all in-store timelines -Support new store openings, remodels, in store events and wholesale partnership with laying out and approving floor plans, fixture packages, graphic packages, and merchandising flow of footwear, apparel, and accessories to achieve the highest level of visual standards and consistency for the ASICS brand -Strong understanding of business needs and industry trends to create the vision of ASICS stores to ensure strong sell through, brand awareness to current customers and gain new customers and keep the stores evolving with visual merchandising trends -Collaborate on ideas and align with executive partners and team on the “Big Picture” of the ASICS brand to take business to the next level through retail stores, marketing, and product assortments -Competitive shop all markets to have an awareness of industry trends and keep evolving and elevating the business -Manage and collaborate with cross-functional partners on the VM and Marketing calendar to ensure product aligns with marketing stories, visual story telling is cohesive in all stores/markets, and retail timelines are met -Communicate with field team regularly to ensure visual merchandising standards are executed to level of flawless execution by providing training, feedback, and store visits etc.

- Introduced and incorporated a new fashion brand into seasonal presentations -Accountable for the visual appearance, client relations and continuous staff development to create the Cult “vision" -Executed daily Store Operations -Responsible for the development of all policy and procedures for the Cult retail division -Responsible for hiring and for both Management and sales force team -Established and managed sales goals and store budgets -Responsible for development of inventory system and shrink performance -Developed and managed all Marketing and Public Relations: signage, POP, trade shows, fashion shows, B2B strategies and store promotions -Private label buyer: bought accessories, hard goods, Juniors and Mens softlines -Assisted in line releases from wholesale to retail division -Developed visual merchandising standards including: floor sets, window displays, fixture design and store environment consulting to ensure optimal performance in top line sales