Trajectory
Aug 2019 — Now
Global Partnerships & Content Marketing (Sea-Doo) · Bombardier Recreational Products
Develop the Global Sea-Doo marketing strategy and orchestrate execution via 28 contracted ambassadors, 6 brand partners, 9 product fleets, 300 individual marketing units, & $1.1M in annual marketing budget.
Responsible for sourcing, negotiating, developing, contracting, managing, tracking, motivating, & activating partnerships: ambassadors, influencers, content producers, & brand partners.
Increased Earned Media Value from $1M in 2019 to $6.2M in 2021 .
Managed production & creative direction for 70+ content projects to create content & media for editorial, CRM, web, social media, PR, & earned media channels. Shifted focus from product to lifestyle centric content.
Coached the regional marketing teams in LATAM, APAC, & EMEA to leverage partnerships best practices.
Most successful partnerships include: Daniel Ricciardo, Leticia Bufoni, Rory Kramer, Dylan Efron, Peter McKinnon, Kimi Werner, Cameron Kirkconnell, Tampa Bay Lightning, 4ocean, Salty Crew, Slowtide, Red Bull.
Jan 2015 — Aug 2018
Consumer Collecting Specialist · Red Bull North America
Leverage all resources, teams, and assets responsible for increasing awareness, buzz, and engagement of the Central Florida consumer with the Red Bull product and brand, via $1.3M in annual marketing resources.
Recruited, hired, trained, and managed 23 employees: 40% bilingual, 20% recognized as global top talent. Strategically allocated 350,000+ cans of Red Bull with an average new or infrequent consumer rate of 72%.
Executed 12 global projects & 50+ local initiatives with strategic 360-degree plan, execution, & results.
Global Project Manager for Red Bull Can You Make It? 2018: 600 college students racing across Europe for a week with no money, no communication, just Red Bull.
Activity
Education history
Harvard Business School
Certificate | 2022 - 2022
University of Florida
Bachelors of Science | 2010 - 2014
