Operating an Outdoor Service company specializing in Retail Consulting to the small independent outdoor stores, running Fly Fishing School and Commercial Insurance

Responsibilities include merchandising, and management of the Fishing Department, related schools and clinic, Promotions as well as training all associates in successful sales technique… As Assistant Manage assumed the Managers role and responsibilities in Managers absence…Develop working relationship with Home Office to create correct product mix, managed and evolve diverse and well rounded fly selection, and creation a profitable Fly Fishing School Program...Implementation of corporate directive and programs…Achieve store and individual Key Performance Measures (KPM’s)

Created and operate an independent manufacturers’ rep group, representing fly-fishing and general-tackle lines to high end specialty retailers throughout the Southeast (VA, WV, NC, SC, TN, KY, GA, AL). Travel throughout the territory to promote and sell vendor marketing programs; present in-store product clinics to buyers and store personnel; and conduct casting, fishing, and other schools for consumers at stores and regional trade shows. Highly involved in the development of new products, sales and marketing programs with companies represented. Focused on guiding retailers in establishing correct inventory levels for their individual situations, maximize product turns and profitability, using vendors products and programs as an invaluable sales tools. Recruited and managed two subcontractors, 1996-99.