Jake Smith
Marketing Manager - USA · Rhythm USA
Hermosa Beach, CA
In My Own Words
Work Experience
Digital Marketing Manager
HippyTree2020 – 2021
• Develop go to market strategies in accordance with product calendar • Develop marketing calendar with daily, weekly, monthly and annual plans for social media and DTC email marketing • Create and write copy for all DTC email marketing efforts, social media posts, and digital ads • Manage all social media channels and develop new strategies to communicate brand stories • Manage all customer facing updates to HippyTree.com • Generate reporting on eCommerce, social media and email marketing performance • Lead communications with digital marketing agency • Create content for retail partners, influencers, industry websites and press releases
Marketing Manager
StringKing2014 – 2018
• Joined company in first year of LLC as the sixth employee • Developed brand strategy and go to market plans for new products that led to 100% revenue year over year • Shot and developed digital content used on the website, in advertisements and across all social media channels • Grew social media presence to over 100K instagram followers, 20K Facebook followers, and 12K YouTube subscribers • Helped establish StringKing as a brand name competing against industry leaders
Business Development Representative
AppNeta, Inc2013 – 2014
• Inside sales for a software startup • Led team in opportunity creation for FY13 ($300,896) and FY14 ($302,674) and outbound calls • Booked $120,000 in new business
Marketing Intern
University of Massachusetts2013 – 2014
Led grassroots marketing efforts, promotional events, and social media campaigns
Marketing Intern
Octagon2012 – 2013
Worked with the Bank Of America account team on creative activation campaigns in the local market
