Manage Amazon Students’ social media | Engage the brands’ 1.2M FB, 83.8K IG and 162K Twitter followers. | Develop and implement social media content. | Schedule and implement content across platforms. | Develop strategy and content recommendations. | Integrate social into activations, allowing event attendees to generate 2.3M impressions in 3 days.

Responsible for managing production and execution of the six-stop Dew NBA 3x and the Winter and Summer Dew Tour experiential activations | Hire team of Brand Ambassadors and Ops staff; lead onboarding; manage staff on-site. | Produce detailed Load-In, deliveries and strike schedules. | Develop and help manage budget and financial flow of production deliverables. | Manage procurement, transportation and implementation of all physical event assets. | Manage event technologies and administrative responsibilities. | Supervise distribution of thousands of samples and premiums to 20k+ event attendees. | Deliver post-production recaps and communicate feedback to internal and external teams.

Managed nation-wide Brand Ambassador programs for Amazon Student and various Mountain Dew brands | Conducted interviews, then hired and managed 50-60 college students | Created and administered interactive onboarding encouraging 160+ hires to deliver results | Tracked the success of ongoing promotional efforts for each hire.