In my own words
— JakeI started a clothing brand named, World's Fair Supply out of my college dorm room in 2014.
World's Fair Supply has sold items to thirteen countries around the world (United States, United Kingdom, Austria, Australia, Denmark, Canada, Finland, Germany, Poland, Holland, Sweden, Latvia, and Japan).
I am responsible for all aspects of operation including, but not limited to: brand marketing, design, packaging, finance, copywriting, art direction, and material sourcing.
It is stocked in two stores, Mister Green Life Store and The Inconvenience Store inside of Fred Segal.
Additionally, I have completed freelance consulting and graphic design work. My clients have been featured in The World's Best Ever, Reddit Streetwear, Bleacher Report, SLAMOnline, USA Today, and BallIsLife.
Some of my interests outside of the professional realm include: NBA Basketball, skateboarding, jazz music, hip-hop music, design and travel. I have a comprehensive collection of National Geographic Magazines from the 1950s, pennants and patches from World's Fair expositions, art zines/books, and clothes from Japan.
I graduated from Xavier University in May 2018 with a BSBA in Marketing and I currently live in Los Angeles. I am always looking to learn and meet interesting, creative people. Feel free to reach out!
Previously, at HUF and currently at MARKET (formerly Chinatown Market).
Email: jkegldn@gmail.com
Trajectory
Jun 2021 — Now
Accessories Designer / Development Associate II · Market / Chinatown Market
- Manages product development for cut and sew, printables, accessories, and headwear categories from tech pack until production for Market’s entire DTC, and wholesale channels under the Head of Product.
- Executes and submits detail revisions to vendors for every Market product (200+ SKU’s per season) using Backbone PLM, Adobe Suite, and Gmail.
- Designs headwear and accessories for Market’s seasonal in-line program from Q1 2023 and on.
- Created Market’s headwear program from ground-up. Standardizing fits, materials, and enclosures.
- Received four promotions while at Market in three years.
- Managed licensing submissions and revisions for Market’s accounts such as: Grateful Dead, Yellow Submarine, Smiley, and My Chemical Romance. (From July 2022-September 2022).
- Spearheaded product organization and sample management for Market’s internal product line. (From July 2022-September 2022).
Jul 2014 — Now
Founder / Creative Director · World's Fair Supply
- Conceived clothing brand from the ground up, leading all aspects of operations including: CMS, Design, Digital Marketing, Copy, Creative Direction, Clothing Design, and Material Sourcing.
- Stocked in Mister Green’s Life Store, The Inconvenience Store, and Fred Segal during brand’s activity. Took hiatus while at Chinatown Market.
- Received, completed, shipped 700+ online orders to thirteen different countries (Sweden, Germany, Canada, Austria, Denmark, Japan, United Kingdom, Australia, United States, Finland, Holland, Latvia, Poland).
Jan 2020 — Jun 2021
Design and Development Coordinator · Chinatown Market
- Managed Chinatown Market’s technical design team of four, and hit timeline specific goals created by CTM’s internal team.
- Created lineplans and overviews for Chinatown Market’s in-line, collaboration, and SMU offerings to be sent to wholesale accounts.
- Executed detail revisions and tracked every international product from 1st prototype to TOP stage from a printable, and accessory standpoint. Assisted in cut and sew items. (100+ SKU’s per season.)
- Coordinated cross-functionally with design team on detail revisions to products and packaging.
- Assisted team with designing headwear for Q1 2023, Q2 2023, and Q3 2023.
- Tech packed headwear, accessories, printable, and cut and sew items for Market’s In-Line, SMU, and Quickstrike items.
Jan 2019 — Jan 2020
Marketing / PR Intern · HUF
- Seeded HUF products to celebrities, musicians, editors, stylists, and industry via Microsoft Excel, Microsoft Outlook and BlueCherry.
- Featured celebrity seeding press hits included: Kaws, Billie Eilish, Doja Cat, Father, Tommy Genesis, Pink Sweats, Earthgang, Indica Wave, and Sean Evans.
- Assisted team in updating HUF’s headwear silhouette program due to analyzation of industry market trends. Change was put into effect starting 2020 season.
- Coordinated with record companies and sponsors for HUF in-store artist events including: RCA Records, Golden Voice, and Pabst Blue Ribbon.
- Booked concert venues and vendors for the HUF San Francisco, Deep Ellum, and Brooklyn store openings.
- Assisted with styling, photo shoot and video shoot production for seasonal catalogs, e-commerce and lookbooks.
May 2017 — Nov 2017
Marketing Intern · Art Design Consultants | Blink Art
- Differentiated branding strategy between the Art Design Consultants and Blink Art Resource social media accounts, specifically in separating digital identities as well as maintaining an analytic tracking GoogleDoc.
- Executed social media program for Art Design Consultants which resulted in a 30% follower increase. (Photoshopped featured artwork, executed copy advertisements, photography, contacted potential clients, highlighted analytical trends.)
- Edited Blink Art’s Website CMS, as well as HTML code.
- Optimized SEO on back-end of website for artist profiles and Pinterest posts through Google AdWords and Google Analytics.
Dec 2013 — Aug 2017
Freelance Brand Marketing / Graphic Designer · Freelance
- Featured in The World's Best Ever, Reddit Streetwear, USA Today, Bleacher Report, Slam Magazine, Ball is Life.
- Assisted Tobin Yelland with photo scanning and selection for upcoming book highlighting the career of Andy Roy.
- Assisted in marketing a Ryo Fukui T-Shirt designed by Noah Baker. Led to 258 online sales in three days at a price-point of $25 (top post on r/streetwear with 1,104 upvotes and 9.9k views). Personally sent the garment to The World's Best Ever, and it was featured on the website organically.
- Crafted digital identity for basketball filming company, HWBD on multiple occasions. Work has appeared on t-shirts, logos, and copy. HWBD has been featured on Bleacher Report, USA Today, Slam Magazine, and Ball is Life on its online editorial and Instagram platforms. HWBD has amassed over 11,000 subscribers / followers on YouTube and Instagram while having over 7 million views on YouTube.
- Conducted design work for electronic producer, JPax who has been featured on popular college music website, GoodMusicAllDay. Designed a picture that served as a header for his SoundCloud
- Designed the Xavier Innovation Society, and Xavier Entrepreneurship Club's official t-shirts for the 2015-2016 school year that were handed out at school sponsored events including: TEDx presentations.
May 2013 — Jun 2013
Marketing Intern · Hitchcock Fleming & Associates
- Presented a marketing plan to Walsh Jesuit High School for their 50th Anniversary, researched and costed avenues including: television, radio and newspaper.
- Designed merchandise for Walsh Jesuit High School including t-shirts and mugs.
- Designed, edited and delivered final experience overview presentation with to Hitchcock Fleming & Associates managers and Walsh Jesuit High School faculty.
Activity
Education history
Xavier University
Bachelors | 2013 - 2018
