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My superpower is my unique ability to connect with people while leveraging my in-depth knowledge of ecommerce, resulting in strong customer relationships and a successful online business

Dynamic and results-driven e-commerce sales, operations & merchandising professional with over 10 years of experience in direct-to-Consumer (DTC), and business to business (B2B). Committed, and good at, fostering collaboration across cross-functional teams to deliver exceptional customer experiences, while aligning with global brand initiatives. Rockstar at building, nurturing, and retaining relationships internally, as well as with partners and clients

Stepping into the B2B eCommerce Manager role at Republic National Distribution was like entering a dynamic ecosystem. Diverse teams played crucial roles, but optimizing the customer experience? That was the melody I was determined to refine.

My focus: retention, seamless onboarding, and empowering National Accounts. I collaborated closely with the e-commerce product team, peers, and sales leadership to tailor state/market plans to precise needs. Imagine customizing roadmaps for each region, ensuring every step resonated with their specific terrain.

Data was my compass. I analyzed product and pricing availability, translating insights into actionable recommendations for market and regional leaders. Think uncovering hidden growth opportunities like untapped potential within existing resources.

Becoming a "master conductor" wasn't only about platform mastery; it was more about understanding customers and sales reps like valued partners. I provided strategic guidance, amplified digital marketing campaigns, and ensured the seamless resonance of each brand message online.

The outcomes manifested in performance metrics at both market and regional levels resoundingly demonstrated success. Customer retention experienced a notable increase, onboarding processes were streamlined, and National Accounts flourished. The ecosystem was fortified, and its value proposition was significantly amplified.

This is just the beginning of my story. If you are looking to unlock untapped growth opportunities within your B2B e-commerce operations, feel free to connect with me. I am excited to share my insights!

B2C eCommerce Manager 

For nearly two years at Arbonne, I successfully managed their e-commerce presence across six countries and led a seamless customer journey from the virtual shelves to checkout. As the Senior Manager, I wore multiple hats, driving strategic initiatives and collaborating across departments to elevate the online experience for both customers and our global teams.

I led the strategic merchandising and placement efforts for all Arbonne products and promotions on a variety of international websites. As a strategic leader, I harmonized product narratives, field requirements, and creative content into a global strategy that effectively engaged diverse audiences.

My proficiency in product taxonomy and platform configuration guaranteed precise categorization and clear navigation, resulting in intuitive product discovery and heightened conversion rates. I was in charge of the operational processes behind the scenes, ensuring each product performed its designated role flawlessly.

Utilizing data analysis as my primary tool, I collaborated closely with the analytics team to identify trends and optimize product presentations, resulting in the maximization of sales and heightened user engagement. I championed a seamless customer experience, overseeing everything from secure logins to frictionless checkouts, with a focus on ensuring every click felt effortless and secure. This approach parallels the commitment to maintaining a smooth and harmonious rhythm throughout the entire customer journey.

As I'm passionate about collaboration, I worked closely with various teams, from product development to creative departments, to integrate brand storytelling and product narratives into every page. 

During Arbonne's transition to SAP Hybris, I played a crucial role in ensuring a seamless implementation and ongoing success, acting as the bridge between the old and the new to maintain operational harmony.

Senior Manager, eCommerce Merchandising, Operations, & Configuration 

My journey at Shimano North America was filled with dynamic projects, driving B2B growth through strategic website initiatives and collaborative efforts. As a Merchandiser and Operations specialist, I played a key role in modernizing the online experience, maximizing sales effectiveness, and fostering deep cross-departmental collaboration.

I drove a comprehensive overhaul of the B2B website, leading the redesign and re-platforming process. This initiative significantly enhanced functionality and user experience, resulting in increased engagement and streamlined customer journeys. My commitment to user-centricity shone through as I actively gathered and analyzed user feedback, translating it into actionable insights that fueled ongoing website improvements.

I orchestrated effective sales promotions across various digital marketing channels, collaborating closely with sales, Go-to-Market, and marketing teams to ensure a seamless omnichannel experience.
I went beyond simply presenting products by actively fostering cross-departmental collaboration to ensure accurate and compelling product information, ultimately leading to increased conversion rates and average order size.

My time at Shimano North America was a testament to the power of strategic thinking, data-driven decisions, and strong collaboration. I believe success lies not just in individual expertise, but in the shared efforts of various teams to achieve a common goal. Are you facing challenges with your B2B website or online sales? Let's connect and discuss how I can help!

Lead Merchandiser & Operations 

At 5.11 Tactical, I was responsible for managing products online as well as crafting a seamless, conversion-oriented customer experience. Juggling various responsibilities, I embraced data-driven strategies, innovation, and collaboration to not only boost sales but also foster customer loyalty.

•	Targeted Strategies, Measured Results: I devised and executed conversion-boosting strategies, focusing on specific customer segments and A/B testing product page elements. My efforts translated into increased conversion rates and yearly sales growth, proving the power of data-driven optimization.

•	Merchandising Maestro: I held the reins of e-commerce success, strategically overseeing product visuals, website merchandising, and content management. This holistic approach led to enhanced conversions and increased sales.

•	Customer-Centric Focus: I went beyond product presentation, managing website content for brand consistency and supporting the customer service team. This synergy led to efficient issue resolution and increased customer loyalty.

•	Visual Innovation: I pushed boundaries by implementing cutting-edge visual merchandising strategies, making product visuals more appealing and further enhancing the customer experience, ultimately boosting conversion rates.

•	Personalized Engagement: Recognizing the power of individual connections, I spearheaded personalized customer engagement initiatives. Leveraging data insights, I tailored content and promotions for specific segments, fostering deeper relationships and driving sales.

At 5.11 Tactical, I saw firsthand the magic that happens when you blend strategic thinking, data-driven decisions, and a deep focus on the customer. It's not just a formula, it's a commitment that fuels my desire to explore new opportunities. If you are seeking an individual who excels in innovation, prioritizes data-driven results, and places the customer at the forefront, look no further!

Senior Merchandiser eCommerce 

In my role as a Community & Corporate Marketing Contractor, I undertook a multifaceted approach, taking on various responsibilities such as spearheading impactful events, fostering strategic partnerships, and steering successful initiatives.

Anniversary Celebration Mastermind: I spearheaded the 25th Anniversary Celebration of the Women's Hospital, a successful event that drew in hundreds of attendees and generated funds for the hospital. This event highlighted my ability to handle intricate logistics, engage diverse stakeholders, and craft a meaningful and memorable experience.

Building Community Connections: I served as a vital bridge between hospital departments and the marketing team, facilitating corporate marketing initiatives at wellness fairs and community events. My strong communication and coordination skills ensured seamless execution and maximum impact.

Giving Back with Blood Donor Drive: I planned and launched the annual giveback program for the Blood Donor Center. From securing community partnerships to developing marketing materials and coordinating logistics, I championed this initiative, leaving a lasting impact on the community's well-being.

In addition, I oversaw the following:
•	Organization of special events, including fundraising initiatives
•	Success of corporate marketing initiatives at community events
•	Marketing campaigns for specific programs
•	Community partnerships and sponsorships

Community & Corporate Marketing (Contractor)

My passion for action sports fused with my love for digital experiences landed me the role of E-Commerce Merchandiser and Assistant Buyer at Quiksilver. I was curating online storefronts that resonated with our global audience, driving sales, and building brand loyalty.

I implemented buying decisions and merchandising strategies that boosted sales and conversion rates. I was like the captain steering the digital storefront towards growth.

Going beyond simple product placement, I meticulously designed compelling product presentations. This involved creating visually appealing imagery, ensuring error-free descriptions, and strategically incorporating keywords. The focus was on captivating customers and guiding them seamlessly towards making a purchase.

I recognized the critical role of customer service in the online world. By designing targeted incentive programs for the service team, I played a part in increasing satisfaction scores and reducing customer churn. This was like ensuring a smooth wave for happy customers to keep riding back.

My position at Quiksilver involved shaping the brand's online future. Now, I am enthusiastic about leveraging my e-commerce expertise to propel a dynamic organization toward waves of success.

E-Commerce Merchandiser / Assistant Buyer

Leading the online charge at Black Fly’s Eyewear, I led comprehensive e-commerce strategies, empowered customer service teams, and fostered a customer-centric approach, ultimately fueling significant growth for the West Coast eyewear company embedded in the surf and skate culture.

I carefully formulated e-commerce and internet sales initiatives, and these well-designed strategies not only enhanced efficiency but also played a pivotal role in fostering substantial growth and establishing a robust online presence. I empowered representatives to deliver a stellar experience while ensuring efficient logistics and administrative operations. Satisfied customers became valuable brand advocates, singing our praises online.

Recognizing the importance of continuous improvement, I established dynamic customer feedback mechanisms. By actively listening to our audience and incorporating their insights, we continuously refined our e-commerce approach, fostering a responsive and customer-centric culture.

I built strong relationships with industry representatives and even participated in organizing the ASR tradeshow, deepening our connection with the community and driving brand loyalty.

If you're looking for someone who thrives on driving growth, fostering customer loyalty, and building strong partnerships, please reach out to me. I would be thrilled to contribute and create a positive impact!

Online Sales Manager

Jade Tully is a B2C eCommerce Manager at Republic National Distributing Company in Trabuco Canyon, California.

Jade Tully

Jade Tully

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