- Oversight of US Performance Marketing, PR/Communications, E-Commerce & Wholesale with full P&L responsibilities - Leadership of a team of 9 sales, marketing and e-comm professionals domestically - Built strategic collabs with Pacifico, Howler Bros., Topgolf, St. Laurent, Indian Motorcycles, Box Lunch, Slowtide, RAEN, JAJA Tequila, Madhappy, AMC/Walking Dead & Complexcon/Verdy to expand awareness and penetrate specific markets.

- Oversight of US & EU marketing teams with control of full P&L - Led a team of 10 marketers globally - Implementation of brand’s first SEO agency, Email Marketing agency & Affiliate Marketing program; transition to a new Paid Media agency, PR agency, Product Placement agency - Migration to an integrated suite of digital platforms including Shopify, Klaviyo, Attentive, Northbeam, Yotpo, Narvar, etc. - Oversaw PR & Comms, landing placement on Fast Company’s Brands That Matter list and receiving coverage across major outlets such as NYT, WSJ, LA Times, Business Insider, The Verge, Wired, Uncrate, Hypebeast, Gear Patrol, CNET, Rolling Stone, Forbes, etc.

-Digital customer acquisition, loyalty & retention – 275% database growth in 2016, 200% overall -Digital media marketing – display, social, SEO, SEM, affiliate, influencer -3rd party marketplaces (Amazon, eBay) – 37.1% growth in 2016, launch of PIM platform -Redesign of Volcom.com & replatform to Magento 2

-Email & SMS marketing – triggered, transactional and bulk mailing strategies using automation, AI and predictive analytics -Managed channels attribute roughly 30% of monthly revenue to NA E-comm -Digital media marketing – display, social, SEO, SEM, affiliate, influencer -Lead migration to global ESP & launch of initial CRM database

Oversee the development and implementation of holistic social media marketing, content and customer service strategy for mophie's global social media and digital channels. -Management of paid media campaigns across Facebook, Instagram, Twitter and Pinterest - from follower acquisition to conversion-driven display advertising -Content curation and management for all social channels, mophie.com/connect blog and digital properties -Social and digital media marketing campaign strategy and implementation -Global social customer service strategy and implementation -On-site event strategy at activations from CES to SXSW -Digital-focused collaborations, partnerships and influencer management

Oversee the development and implementation of holistic social media marketing, content and customer service strategy for mophie's global social media and digital channels. -Management of paid media campaigns across Facebook, Instagram, Twitter and Pinterest - from follower acquisition to conversion-driven display advertising -Content curation and management for all social channels, mophie.com/connect blog and digital properties -Social and digital media marketing campaign strategy and implementation -Global social customer service strategy and implementation -On-site event strategy at activations from CES to SXSW -Digital-focused collaborations, partnerships and influencer management

Provided technical and customer support to consumers across the range of mophie product offerings via social media, Salesforce Service Cloud and Live Chat. Established processes for response across our social media channels and grew into the Social Media Marketing Coordinator position.