Jaclyn Jones-Wilson
Senior Womenswear Editor · WGSN
In My Own Words
A driven trend analyst and brand advisor who just relocated to the Greater San Diego area and am looking to contribute product knowledge, trend expertise, and in depth competitive analysis. I have ten years of experience serving the world’s most recognizable brands. With a focus on research and strategy, I love to work with fast-paced companies and teams.
Work Experience
Senior Womenswear Editor
WGSN2013 – 2016
Act as the content lead in NY for new company initiatives such as the integration of data analytics into trended reports Consult on brand positioning and creative strategies for key US accounts of top Fortune 500 companies Liaise with internal marketing team on US initiatives and strategies, including delivering presentations with global partners, major accounts, and act as press and media point person Quoted and featured in publications such as Reuters, CNBC, The New York Times, and CNN as well as am featured in thefashionspot.com the FashionDish panel coverage Create seasonal content on a weekly basis as design direction and inspiration starting with forecast trends two years out, to actionable close-to-season content stemming from international fashion weeks, trade shows, emerging trends, new brands, icon inspirations, and key social media influencers Create design collections for customers with theme, mood, color, fabric, detail, and silhouette direction