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Retail Marketing Manager 

Marketing & Sales

Brand Marketing Manager with over 15 years of experience in the fashion and athletic industries. 

As a strategic thinker, with a background rich in sales, marketing and brand I possess a holistic understanding of how these elements work together to drive success in business. 

•	Develop and publish annual campaign marking calendar 
•	Oversee campaign execution: define retail marketing collateral, create and publish retail marketing decks, creation of in store marketing collateral, POP’s etc. 
•	Successfully implemented multiple campaigns driving year over year category and item growth: most notably, a 16% increase in unit sales above (y/y) category sales of Charcoal Lemonade during a month long campaign. 
•	Analyze data and implement action plans regarding campaign performance
•	Oversee social media team: define goals, align content to campaigns,  approve content
•	Oversee app loyalty program: define, implement and monitor promotions, work cross-functionally with development team to publish app updates
•	Work cross functionally with project manager to ensure timely execution of all key marketing project deliverables 
•	Oversee all brand partnerships: establish partnership SOP’s, define partnerships goals and success metrics, lead retail team training regarding best practices for vetting event partnerships


•	Developed and published annual marketing plan
•	Successfully implemented 2018 marketing plan, contributing to a 221% revenue generation above goal, an 81% increase in social following and a 520% increase in email database (YTD)
•	Developed and implemented annual marketing budget
•	Segmented annual marketing plan into monthly schedule for marketing/creative teams
•	Oversaw development and implementation of all creative content, including copy, web, social, catalogs, print, and POP
•	Coordinated and managed content and marketing initiatives with digital marketing team
•	Provided creative direction and oversaw content for campaign emails, website and social channels 
•	Managed creative direction, development to  ensure on time delivery of Point of Purchase and retail marketing collateral 
•	Maintained current and establish new relationships with athletes, artists, celebrities and influencers that align with brand and core values 
•	Developed concept, plan, oversaw and executed all campaign shoots to create photo/video assets for use across advertising, web & social; while managing to budget and marketing plan 
•	Negotiated and executed media buys according to the annual budget and marketing plan, guaranteeing price and positioning 
•	Negotiated and executed all event sponsorships to the budget and marketing plan while maximizing reach and coverage
•	Analyzed data and created action plans regarding email, social and advertising performance


Marketing Manager 

•	Worked collaboratively with creative director to produce and implement high level marketing ingenuities increasing social media following by 10% in one year 
•	Oversaw concept, production and partner relations of the Vestal Village Music and Art Festival
•	Defined and implement KPI’s for Vestal Village 
•	Managed Vestal Village partnership campaign, generating a 140% growth in sponsor dollar commitment year over year 
•	Developed successful email campaign by creating copy, look and feel that compelled sponsor participation  
•	Collaborated with “tier A” sponsors to ideate and execute their brand voice at the Village 
•	Updated and manage Vestal Village website (via WordPress), including copywriting, partner asset placement, photo selection and editing 
•	Created and managed content for various social media channels though copywriting, photo shooting and editing 
•	Developed and managed marketing calendar and budget  


Brand Marketing Manager 

•	Created market entry strategy focused on a grassroots marketing campaign
•	Developed email marketing strategy, look and feel, successfully increasing partner adoption numbers by 100% quarter over quarter
•	Developed and managed a corporate employee benefits package 
•	Analyzed app usage data and market variables to develop corporate pricing model 
•	Lead weekly “stand-up” alignment meetings with internal cross functional partners and external stakeholders
•	Collaborated with team leads to communicate project needs with a purpose of creating, then monitoring solution implementation  
•	Created and successfully implemented corporate training clinics 
•	Lead design team, overseeing design and execution of marketing collateral


•	Advanced national strategic partnerships in emerging markets with key fitness studios 
•	Targeted gaps in market awareness and solved for, through wholesale and community marketing strategies, increasing year over year sales by 17%
•	Oversaw weekly email marketing campaign, including photo selection/editing and copy writing
•	Produced events increasing brand visibility and engagement at local and regional levels 
•	Brought high level business objectives to life through collaboration with marketing, merchandising and design teams
•	Lead day to day operations of retail teams including managing, scheduling and interviewing of potential new hires
•	Produced photoshoots to generate content for social and email marketing channels


Key Leader / Strategic Sales Account Manager 

•	Brands worked with: Oakley, Smith Optics, Etnies, Dakine, Thirtytwo, Brixton, GRN Appletree, Insight, Spy Optic, Nooka, Saber, Initium
•	Founded and ran independent sales and brand agency, employing four reps and working with over 200 retailers across the South West United States 
•	Consistently increased year over year sales for all brands, most notably a 300% y/y increase for GRN Appletree from 2007-2008
•	Advised on current and future trends for relevance, longevity, and market expansion
•	Designed and implemented production of marketing collateral including in-store POP, event flyers and displays
•	Scheduled and lead retail clinics aimed at educating employees on the technical aspects of snow related products


Account Manager / Brand Consultant 

J Bonner is a Retail Marketing Manager at Project Juice in Costa Mesa, CA. View their experience, skills and work history on Malakye — the professional…

J Bonner — Retail Marketing Manager at Project Juice

J Bonner

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