Dive

Outdoor

Swim

Triathlon

Health & Fitness

Extensive knowledge and results-oriented professional within the Outdoor/Sporting Goods/e-Commerce market.  Experience includes Sales, Sales Management, Project management, Operations, Purchasing, Manufacturing, Budgeting, and Demand Planning. Expertise in analyzing market opportunities, managing channel/brand/product strategies, staff/sales team development, and business process improvement. Confident, collaborative team leader or individual contributor.

• Key Account Manager (Costco global and Sam's Club US&MX - in club and D2C). Project Manager responsible for: price, terms, allowances, End-Of-Season (EOS) negotiation, coordinating marketing, product, compliance, logistics, customer service and warehouse.
• Influencer with a history of team-oriented results improving the company's business processes to deliver On-Time-In-Full including improved efficiencies and buy-in from stake holders from: Finance, Factories, Sales, Purchasing, Product and Inventory.
• Lead cross functional team; Sales, Marketing, Product, Leadership, to develop a range creation process which governs the product development cycle from: initial market research, range review, profitability analysis, customer touch points, go-to-market plan, sales & digital asset ready dates, and in store date.
• Developed supply chain timelines, business processes and brought transparency to all stake holders including; Buyer commitments, forecast deadlines, factory capacity planning, inbound and outbound material flows for freight forwarder and 3PL.
• Strong analytical, and forecasting skills providing business insight, reliable budgets/estimates, and improve supply chain performance while enhancing customer service.

Director of Sales Operations

• Responsible for all aspects of sales, from product launch, sales programs, promotions, in store visuals and displays, Omni channel focus, booking programs, forecasting, vendor agreements and managed special make up (SMU) projects. Doubled annual sales over the 13 years of managing the division. Increased snorkeling market share from 30% to a high of 70% by 2015. Swim brand market share increase from single digit to 20%+ leveraging an emerging Aqua Sphere brand and the new MP/Phelps brand.
• Primary responsibilities included developing and executing Key Retail account sales growth: Walmart (US, CA, HI), Costco (Global), Target, most national and regional Sporting Goods Retailers (Dick's, Big 5, Academy, Scheel's, Bass Pro, REI, AAFES, NEX, specialty retailers, buying groups (NBS, Sports Inc, PIAS), and Distributors.
• Partnered with Walmart Department 09 Sporting Goods by developing consumer solutions growing FY20 sales 65% thru additional programs within SOTC, GM seasonal, features and home MOD space
• Partnered with Costco global department 26 sporting goods for 12 years being their primary global snorkeling provider
• Managed a team of independent reps, internal key account managers, sales support and customer services. Supported all company cross-functional needs in Sales, Marketing, Product Development, Operations, Finance, and administrative areas.
• P&L responsibilities, budgeting, reporting and expenses.
• Developed business practices to manage all aspects of Key Accounts and catalog customers including; pricing, quoting SMU's/features, margins, forecasts, sales performance, entitlements, assortments. Define and develop SMART key performance indicators (KPI) including; Fulfillment, Inventory, Customer Service, Inventory, Sales, Revenue and EBITA
• Conducted annual sales meetings, coordinated trade shows, Rep training and evaluation and participated in all Key Account line reviews.

Director of Sales

Ivan James is a Director of Sales Operations at Aqua Lung America Inc in Oceanside, CA.

Ivan James

Ivan James

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