Isabella Brown
Content Marketing Manager · Sail Tahoe Blue
SOUTH LAKE TAHOE, CA
In My Own Words
Experienced content marketing manager with expertise in driving impact through digital content, visual and written storytelling, and consumer marketing strategies. Creative, insight-driven thinker and diligent cross functional collaborator with a track record of delivering ROI in fast-paced settings.
Work Experience
Co-Founder
Sail Tahoe Blue2020 – Present
• Lead business development and partnership strategies, resulting in sales growth of 66%. • Develop branding portfolio including brand definition, positioning, and identity. • Manage content development, web design, CRM, and social media marketing for all Sail Tahoe Blue touch points. • Charter 40 ft vessel as USCG 25 ton licensed captain.
Digital Content Marketing Manager
Carve Designs2021 – Present
• Develop key marketing themes into concrete executable Go-To-Market strategies, including soft launch of the company's first brand campaign across digital channels. • Work cross-functionally to understand seasonal trends and themes to create a comprehensive digital content strategy across channels including web, email, affiliate, social, CRM. • Lead landing page redesign responsible for increasing conversion rate by 39.1% MoM. • Lead paid social media content strategy responsible for driving lift in conversion rate by 111.1% YoY. • Lead affiliate marketing partnerships responsible for driving conversion rate of up to 57.14%. • Manage external paid media agency, affiliate agency, influencer and PR agencies, and web development agency to develop best in class digital content and strategies. • Manage internal producer, graphic designer, and social media team to produce and schedule content.
Social Media Marketing Manager, Mobile Hardware
Google2020 – 2021
• Built Go-To-Market strategies and integrated campaigns for Google Pixel's flagship launches. • Responsible for growing Google Pixel's brand through audience acquisition, community development and digital content output. • Led Google Pixel's global and US social strategy for Tier 1 launches & evergreen campaigns acquiring +500K followers across global brand channels with 3M+ reach. • Executed first ever social-first hardware launch event, bringing together 18 Global social handles to drive 1.5M organic views with Pixel content generating 48% of total social mentions. • Drove quarterly US paid social campaigns to generate lift in consideration for Pixel 4a, Pixel 4a (5G), and Pixel 5. • Managed internal paid media and PR teams as well as external social media and influencer agencies.
Social Media & Influencer Lead, Create Marketing
Google2019 – 2020
• Developed Pixelbook's paid social, organic social, and influencer strategies. • Strengthened Pixelbook's presence on global social channels and developed an influencer program of 300+ advocates. • Led YouTube creator content strategy and execution for the launch of Pixelbook Go, generating 4.7M impressions and $141K total EMV. • Managed internal paid media and PR teams as well as external social media and influencer agencies.
Sales Marketing Lead
Sierra-at-Tahoe2017 – 2019
• Responsible for producing owned and paid content. • Managed brand partner event planning and execution. • Led outbound prospecting, leading to 123% increase in sales YoY. • Developed robust CRM with an open rate of 23%, improving online sales.
Product Marketing Specialist
Gametime United2016 – 2017
• Developed and fostered Gametime’s social presence across YouTube, Instagram and Twitter. • Supported GTM team with product insights and development of key marketing themes. • Partnered with cross functional teams to develop brand refresh strategy.
