Spearheaded creation of new website for SaAS Software Co, driving an 80% increase in online leads through a comprehensive UX/UI redesign. Made Adobe XD downloadable UX/UI mockup/design preview files and project managed Wordpress developer team for final website rollout. Craft an inbound creative direction strategy rooted firmly in user insights by conducting focus groups, lead research studies, and conducting A/B testing to deliver updated design, layout and simplified copywriting for the company’s website re-release. Work with copy, support SEO, creative tagging and development teams. Coordinate and organize trade show marketing events. Network with potential clients to build roster of sales leads. Rebuild the 5 page website, developing new features, graphics, functions and flow of landing pages. Create business cards, brochures, pamphlets and other print marketing collateral utilizing Adobe Photoshop, Adobe Illustrator and Adobe InDesign.