Ingeborg Carr

Marketing Advisor

2008 – Present

Worked with start-ups as an advisor and member of Keiretsu Angel Investor Forum • Delivered GTM marketing strategies that scale with implementation plans, set KPIs • Identified market opportunities, customer segments, brand positioning, digital programs • Formulated customer-centric strategies, translated value proposition into relatable brands

VP Marketing & Brand Relations

2019 – 2020

Reason for job change: COVID-19 • Introduced into 2 geographic markets, 4 segments by brand repositioning • Formulated 35 customer experience touchpoint system fostering client centricity • Delivered brand marketing strategy focused on account development • Improved lead conversion 23% by revamping engagement with collateral and campaigns

Director, Marketing

2015 – 2019

Hyper-growth $452M company. Reported to the President. Delivered experiences marketing strategy • Transformed DTC business with brand & marketing strategy, 6 programs optimizing customer experience and expanding into 2 new markets • Conceived 13 brands, created strategies, built relevance, optimized UX with content for websites, social media, ads, campaigns, newsletters, emails, direct mail, collateral, PR • Spearheaded e-Commerce infrastructure across the organization, campaigning, product, promotions, account management, payments, resulting in $1.5M sales in launch year • Boosted sales by 51% for each monthly product highlight with digital campaigns • Originated communications strategy, created story-line and design for themed campaigns, accelerating organic reach by 452%, social media by 180% year-over-year • Strengthened competitive edge by designing 6 brands adopted by Lowe's, Home Depot, Walmart, Ralph's, e-commerce channels

Sr. Exec. Director, Marketing, Brand, New Business

2014 – 2015

Reported to the CEO. Reason for job change: family members took executive positions • Amplified revenues 10.9% in 1 year through customer profiling, experience development, building customer loyalty and launching digital marketing programs • Maximized brand relevance 60% by leading re-branding strategy & positioning • Initiated 6-step product development program, packaging, pricing, value proposition • Optimized newsletter open rates 52% above industry standards

Director of Marketing

2010 – 2012

Travel destination. Delivered Experiences strategy. Reported to the CEO • Expanded revenues 7% in 1 year - attracted visitors with experiences marketing • Originated branding, communication and market expansion strategy focused on culture- based marketing and building on the after glow of the Olympics surpassing goals by 47% • Envisioned experiences campaign winning Social Media Initiative of the Year Award • Strengthened global brand relevance 24% - redefined brand, unsnarled brand confusion

Contract during the Vancouver Olympics

2009 – 2010

Created Global Brand Asset Strategy and method on how to share digital cultural experiences content in multiple languages across offices and users around the world • Advised executive team & stakeholders on global social media strategy and structure

Marketing Leadership roles

2000 – 2009

• Achieved $10M e-commerce in 1 year for a travel trip insurance company • Merged 4 travel insurance brands into 1 product, launched product under 3 new brands • Conceptualized yearly “Have a Heart” campaign exceeding set target by 57% • Attained 14% travel trip insurance purchase response rate with direct campaign • Improved earned PR media exposure by 78% through originating campaigns

BA

BA