Bike

Dive

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

Travel

Plants

Mountains

Water

Earth

Marketing Advisor

Marketing & Sales

Worked with start-ups as an advisor and member of Keiretsu Angel Investor Forum

•	Delivered GTM marketing strategies that scale with implementation plans, set KPIs
•	Identified market opportunities, customer segments, brand positioning, digital programs
•	Formulated customer-centric strategies, translated value proposition into relatable brands


Reason for job change: COVID-19
•   Introduced into 2 geographic markets, 4 segments by brand repositioning
•   Formulated 35 customer experience touchpoint system fostering client centricity
•   Delivered brand marketing strategy focused on account development
•   Improved lead conversion 23% by revamping engagement with collateral and campaigns

VP Marketing & Brand Relations

Hyper-growth $452M company. Reported to the President. Delivered experiences marketing strategy

•   Transformed DTC business with brand & marketing strategy, 6 programs optimizing
customer experience and expanding into 2 new markets
•   Conceived 13 brands, created strategies, built relevance, optimized UX with content for
websites, social media, ads, campaigns, newsletters, emails, direct mail, collateral, PR
•   Spearheaded e-Commerce infrastructure across the organization, campaigning, product,
promotions, account management, payments, resulting in $1.5M sales in launch year
•   Boosted sales by 51% for each monthly product highlight with digital campaigns
•   Originated communications strategy, created story-line and design for themed campaigns,
accelerating organic reach by 452%, social media by 180% year-over-year
•   Strengthened competitive edge by designing 6 brands adopted by Lowe's, Home Depot,
Walmart, Ralph's, e-commerce channels

Director, Marketing

Reported to the CEO. Reason for job change: family members took executive positions

• Amplified revenues 10.9% in 1 year through customer profiling, experience development,
building customer loyalty and launching digital marketing programs
• Maximized brand relevance 60% by leading re-branding strategy & positioning
• Initiated 6-step product development program, packaging, pricing, value proposition
• Optimized newsletter open rates 52% above industry standards

Sr. Exec. Director, Marketing, Brand, New Business

Travel destination. Delivered Experiences strategy. Reported to the CEO

•	Expanded revenues 7% in 1 year - attracted visitors with experiences marketing
•	Originated branding, communication and market expansion strategy focused on culture-
based marketing and building on the after glow of the Olympics surpassing goals by 47%
•	Envisioned experiences campaign winning Social Media Initiative of the Year Award
•	Strengthened global brand relevance 24% - redefined brand, unsnarled brand confusion

Director of Marketing

Created Global Brand Asset Strategy and method on how to share digital cultural
experiences content in multiple languages across offices and users around the world
•	Advised executive team & stakeholders on global social media strategy and structure

Contract during the Vancouver Olympics

•	Achieved $10M e-commerce in 1 year for a travel trip insurance company
•	Merged 4 travel insurance brands into 1 product, launched product under 3 new brands
•	Conceptualized yearly “Have a Heart” campaign exceeding set target by 57%
•	Attained 14% travel trip insurance purchase response rate with direct campaign
•	Improved earned PR media exposure by 78% through originating campaigns


Marketing Leadership roles

Ingeborg Carr is a Marketing Advisor at Vector Executive Marketing in VALLEY CENTER, CA.

Ingeborg Carr

Ingeborg Carr

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