Direct and edit all content relating to photography and videography including talent acquisition, location scouting, and production as well as pre and postproduction efforts including editing and strategy. Curate content for web, retentive, and other channels of marketing for WERX Design's in-house brands through mediums of writing, photo, video, and aiding in contracted production. Using Later's social media management platform, curate and produce content and run three separate social media accounts in outdoor fashion, active lifestyle, and industrial design industries. Collect analytics and establish, maintain, and analyze KPIs for all marketing channels. Increased acquisition of first-party data through efforts including but not limited to e-mail campaigns, field marketing, and co-marketing activations. Execute segmentation and personalization strategies in e-mail marketing programs. Collaborate with clients to assess and re-assess strategy, goals, and growth tactics.