Hugo Pacheco
Digital Marketing Specialist · Hiccups Tea House and Churroholic
Irvine, CA
In My Own Words
I'm a results-driven copywriter, front-end web developer, and digital marketing specialist with five years of experience of helping businesses grow. My achievements include building a business generating website for a restaurant, building an effective online store for a lifestyle brand, doubling a company's social media following and engagement, creating several pieces of viral content, generating invaluable media coverage for a restaurant, and writing original news stories that have been picked up by major media outlets.
I have worked in various industries, including music, sports, lifestyle, and food, which have made me a well-rounded worker and knowledgeable in many fields. If you're seeking a driven, multi-talented creator who thrives on producing results and has good morals, I'm your guy.
Work Experience
Digital Marketing Specialist
Hiccups Tea House and Churroholic2019 – 2020
Marketing: • Write and edit blog posts, press releases, promotional copy, and social media captions • Create content for all social media platforms, including photographing menu items when needed • Post and schedule content daily on Hootsuite CMS and engage with followers • Measure and report on how social media content is performing and provide recommendations for improvement • Conduct market analysis to evaluate competitors and identify new social trends and opportunities Front End Development: • Strategize and execute company website re-design • Using WordPress, maintain and update the company's website daily for optimization • Track website traffic using Google Analytics and identify areas of opportunity
Digital Marketing Specialist
DJcity2017 – 2019
• Main role was to implement and manage digital marketing campaigns to drive traffic and increase customer engagement across all digital platforms • Worked with team to coordinate a plan and schedule at least three posts a day for social media platforms, including Instagram and Twitter • Developed and wrote an average of 5-8 blog articles per week for the website, including the accompanying headlines and social media captions • Contributed a minimum of five ideas daily for content development • Co-managed DJcity's social media accounts and performed daily community engagement • Helped establish the company's Spanish-language platform, DJcity Latino • Grew DJcity Latino's Instagram following over 275% in one year • Developed key relationships with artists to obtain exclusive music and marketing material • Wrote copy spanning web, print, and marketing collateral
Realtor
RE/MAX2014 – 2017
• Licensed Realtor with two years of residential sales experience • Developed and implemented new client prospecting and marketing campaigns for the sales team, improving our acquisition rate by an average of 5% year-to-year • Held weekly training workshops for sales agents to teach new marketing and sales techniques • Accompanied buyers during visits to properties and advised them during inspections and market value appraisals • Helped promote the sales of listings through marketing strategies such as ads, open houses, and multiple listing services • Proficient in drafting legal contracts, negotiation, and market research
Sales Consultant
CarMax2013 – 2014
• Sold cars in a low-pressure environment, maintaining an above-average lifetime sales rate of 10%. • Facilitated the purchase of inventory via customer vehicle appraisal process, achieving an overall buy rate of 38%. Store average was 28%. • Top appraisal car buyer in January and May with a 40% buy rate. • Explained the car financing process in detail to provide an informative, customer-friendly buying experience • Sought out opportunities for self-development, performing daily car industry research
Recreation Facilities Assistant
City of Tustin2006 – 2013
• Planned, developed, and organized recreation programs and special events • Monitored the daily operations and activities of various recreation facilities • Helped develop and implement recreation activities such as dances, luncheons, games, and sporting events • Prepared promotional materials for scheduled events, including brochures, posters, and advertisements • Prepared equipment, fields, and facilities for assigned activities • Provided exceptional service to the general public and city staff
Freelance Sports Writer
Orange County Register2008 – 2010
• Covered weekly assignments from managing editor that consisted of attending high school football events • Gathered stats during games then wrote and edited post-game summary for print under a strict deadline