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DJing

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I'm a results-driven copywriter, front-end web developer, and digital marketing specialist with five years of experience of helping businesses grow. My achievements include building a business generating website for a restaurant, building an effective online store for a lifestyle brand, doubling a company's social media following and engagement, creating several pieces of viral content, generating invaluable media coverage for a restaurant, and writing original news stories that have been picked up by major media outlets.

I have worked in various industries, including music, sports, lifestyle, and food, which have made me a well-rounded worker and knowledgeable in many fields. If you're seeking a driven, multi-talented creator who thrives on producing results and has good morals, I'm your guy.

Marketing: 

• Write and edit blog posts, press releases, promotional copy, and social media captions
• Create content for all social media platforms, including photographing menu items when needed
• Post and schedule content daily on Hootsuite CMS and engage with followers
• Measure and report on how social media content is performing and provide recommendations for improvement
• Conduct market analysis to evaluate competitors and identify new social trends and opportunities

Front End Development:

• Strategize and execute company website re-design
• Using WordPress, maintain and update the company's website daily for optimization
• Track website traffic using Google Analytics and identify areas of opportunity

Digital Marketing Specialist

• Main role was to implement and manage digital marketing campaigns to drive traffic and increase customer engagement across all digital platforms
• Worked with team to coordinate a plan and schedule at least three posts a day for social media platforms, including Instagram and Twitter
• Developed and wrote an average of 5-8 blog articles per week for the website, including the accompanying headlines and social media captions
• Contributed a minimum of five ideas daily for content development 
• Co-managed DJcity's social media accounts and performed daily community engagement
• Helped establish the company's Spanish-language platform, DJcity Latino
• Grew DJcity Latino's Instagram following over 275% in one year
• Developed key relationships with artists to obtain exclusive music and marketing material
• Wrote copy spanning web, print, and marketing collateral

• Licensed Realtor with two years of residential sales experience
• Developed and implemented new client prospecting and marketing campaigns for the sales team, improving our acquisition rate by an average of 5% year-to-year
• Held weekly training workshops for sales agents to teach new marketing and sales techniques
• Accompanied buyers during visits to properties and advised them during inspections and market value appraisals 
• Helped promote the sales of listings through marketing strategies such as ads, open houses, and multiple listing services
• Proficient in drafting legal contracts, negotiation, and market research

Realtor

• Sold cars in a low-pressure environment, maintaining an above-average lifetime sales rate of 10%.
• Facilitated the purchase of inventory via customer vehicle appraisal process, achieving an overall buy rate of 38%. Store average was 28%.
• Top appraisal car buyer in January and May with a 40% buy rate.
• Explained the car financing process in detail to provide an informative, customer-friendly buying experience
• Sought out opportunities for self-development, performing daily car industry research

Sales Consultant

• Planned, developed, and organized recreation programs and special events
• Monitored the daily operations and activities of various recreation facilities 
• Helped develop and implement recreation activities such as dances, luncheons, games, and sporting events
• Prepared promotional materials for scheduled events, including brochures, posters, and advertisements
• Prepared equipment, fields, and facilities for assigned activities
• Provided exceptional service to the general public and city staff

Recreation Facilities Assistant

• Covered weekly assignments from managing editor that consisted of attending high school football events 
• Gathered stats during games then wrote and edited post-game summary for print under a strict deadline

Freelance Sports Writer

Hugo Pacheco is a Digital Marketing Specialist at Hiccups Tea House and Churroholic in Irvine, CA.

Hugo Pacheco

Hugo Pacheco

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