Hristo Petkov
Founder
Irvine | United States
Skills
No information
Interests
Social media
Snowboarding
Marketing
Investing
Advertising
Brand identity
Industries
Lifestyle
Skate
Snow
In my own words
— HristoI have deep interest and experience in Marketing, social media marketing, brand strategy, snowboarding, skateboarding, team management.
Through my interests, experience and knowledge for the past 15 years, I managed to build brands from scratch and to turn them from local to global brands in arias where extreme industry is poorly developed.
In 2002 I created Ninja Squad which is a soul driven brand that turned from a local Bulgarian only name to a well known among the snowboarding industry name. Currently known as NS Distribution the company distributes the biggest European Magazine - Method Mag to over 30 countries across Europe, North America and Asia. Stinky Socks is also part of the NS Distribution portfolio.
At 2011 I started Stinky Socks which now is one of the few well know socks only brands in snowboarding/skateboarding. For less than five years I managed to build a strong brand with roots in snowboarding and skateboarding, that is represented now in more than 20 countries around the world.
I've been also producing award winning full length documentary movies with the company that I co-founded - KAMAK FILMS.
Trajectory
Nov 2011 — Now
Founder, Marketing Manager and CEO · Stinky Socks
Founded Stinky at the end of 2011 in Bulgaria, with a vision that we could turn it to a global brand currently the brand have more than 100 brand ambassadors across the globe and it's been sold in over 25 countries. Since then, I've been working on the:
- Setting up the brand values
- Brand identity development
- Brand strategy
- Brand architecture
- Brand storytelling
- Product portfolio development
- Team Management
- Growing up the distribution team
- Social media and brand blog operator following the brand focus and values ( Instagram, Facebook, Twitter )
- Manage public relations efforts, keeping close relationships with media.
Oct 2011 — Now
Group Director · NEXT-DC
NEXT-DC agency utilizes innovative technologies, close relationship with the clients and partnership with creative minds from different background in order to keep the conversation between brands and their customers alive and inspiring.
I do have the pleasure to work with the Heineken beer brand since December 2011:
- Supporting the Heineken brand on the local Bulgarian Market
- Brand strategies development for local and global campaigns in a cooperation with the creative team and the Heineken's Bulgarian Brand Manager
- working in a cooperation with the Brand Manager
- Project and timeline management
- Communication strategies and advertising campaigns
Aug 2009 — Now
Founder and CEO · NS Distribution Ltd.
NS Distribution is global distribution company distribution the Stinky Socks brand and the Method Snowboarding Magazine to over 30 countries in the world.
On a domestic level we are working with fine brands on the Bulgarian market like: Ashbury Eyewear, HOWL, Salt&Stone Airblaster, DWD, Gilaffe Snowboards.
- Management of product sales.
- Logistics strategies.
- Product portfolio up growth.
- Marketing plans development.
- Development of programs for improvement of Sales representatives performance.
- Promo and advertising materials – in partnership with freelancers and agency.
- Create regional events and promotions and management
- Execution of brand's visions on the local market
- Building a local team for the brands that we represent and team management
Jan 2004 — Now
Founder · KAMAK FILMS
KAMAK FILMS is an action sports and documentary award wining production company with three full length documentaries and 200+ online video edits and series for sports like snowboarding, skateboarding, motocross, downhill bike and more. KAMAK FILMS is more than production company, we do create a new generation of video content. Content that engage the consumer with various of marketing tools both offline and online and create a long lasing impression that will keep your brand's efforts in spotlight.
Working on video projects with international clients like Roxy Snowboards, YoBeat, Monster Energy, RAM bikes and Stinky Socks. Our "Reach Your Limits" movie won award for "Best Sort&Adventure Film" on the Bilbao Mendi Film Festival 2015.
Mar 2010 — Jan 2011
Brand Manager · Nitro Snowboards Bulgaria
- Increase of NITRO and Ocean and Earth market shares and implementation of brand’s positioning and strategy into local activities.
- Management of product sales.
- Product portfolio up growth.
- Marketing plans development.
- Development of programs for improvement of Sales representatives performance.
- Boost sales through various marketing tools (special offers, promotions and etc.).
- Market monitoring, research and analysis.
- Promo and advertising materials – in partnership with freelancers and agency.
Jun 2008 — Dec 2011
Key Account manager · NOLA 7 Ltd.
- Clients – developers coordination
- Budget and payment control
- Timing control
- Communication and public relations
http://nola7.com/en
Nov 2007 — Aug 2011
Account executive, Manager snowboard video production · Whiteroom Snowboarding magazine & Whiteroom TV
- Process management – deadlines, management of communication between advertisers and advertising department – offers, budgets, etc.
- Event management – concepts, sponsorship, branding during the events, PR coverage – team management (photographers, editors, writers).
- Daily planning and maintenance of content – interviews, photo sessions, DTP and media relations.
- Launch and development of Whiteroom TV – the video section of www.whiteroom.info – themes, photos, content maintaining.
Oct 2006 — Apr 2007
Customer service · Vail Resorts
- Ensuring customers pleasant stay
- Work experience in multicultural team and service of customers from all over the world
- 2 times Employee of the month, Employee of the year
Activity
Education history
PMG "Ivan Guzelev" Gabrovo
| 1995 - 2000
Tehnièeski universitet Gabrovo
Bachelor | 2000 - 2005