In my own words
— HOLLY<p><span style="color: rgb(24, 24, 24);">Multidisciplinary design professional with 10 years of experience and degrees in both business and photography.
Extensive experience with branding and visual identity, custom illustration, designs for print (packaging, clothing, manufacturing design, business collateral), and corporate communications presentations. Knowledge of front-end web development fundamentals (HTML, CSS, WordPress) as well as User Experience and User Interface design. </span>Proven ability to adapt to changing environments and effectively collaborate with cross-functional teams. Highly valued by clients, employers, and coworkers for being capable, efficient, and reliable.</p>
Trajectory
Jan 2015 — Now
Contract Graphic Designer · Self-Employed
Graphic design work for a variety of different clients including small businesses, creative agencies, and corporate companies. Well-versed in designing graphics for print (apparel, business collateral, menus, wallpaper, retail products, packaging) and digital (websites, social media, PDF brochures, slide decks, event visuals). Primary focus on branding and visual identities, as well as custom illustrations for merchandise.
Projects:
• Corporate internal branding
• Presentations
• Large-scale event visuals and merchandise
• Visual identities and logos
• Printed materials and collateral
• Data visuals
• Apparel graphics
• Menus
• Websites
• Custom illustrations
• Project management
• Client management
• Cross-functional collaboration
Notable clients:
Holiday Cocktail Lounge, Kimberly-Clark, Methods NYC, Ktag NYC, Spencer's Gifts
Jan 2019 — Aug 2020
Graphic Designer · ATNY Studios
ATNY is a creative services company that focuses on tech and home accessories. Some of their clients include Urban Outfitters (US/UK), Aerie, Anthropologie, Burlington Coat Factory, Dillards, Indigo, Ross, and Sharper Image. They also own and operate a few private brands by the name of Audiology, Brooklyn Lighting Company, Funderdome, iVibe, Laboratory 29, Lightly Toasted, and LMNT.
Responsibilities:
- Work within a small design team, developing and designing products and packaging for both clients and in-house brands
- Photograph and edit products for design use
- Check production samples for quality and accuracy
- Perform product research and brainstorm new product ideas
- Create sales presentations and product catalogs
Projects:
• Novelty item design from sketch to sample
• Retail packaging design
• Social media content design
• Product photography
• Photo manipulations
• Board game design
• Digital ads
• Custom illustrations
Notable Clients:
Urban Outfitters, Spencer’s Gifts, T.J.Maxx, Dillard’s, Burlington Coat Factory
Jan 2016 — Aug 2020
Private Tutor - Adobe Photoshop/Illustrator · Self-Employed
- Curate lesson plans based on individual student needs and skill levels
- Create real-world demonstrations for skill application and provided homework assignments
- Students range from beginner to intermediate skill levels, ages 16-45, and varying native language backgrounds
- Teach both in-person and remotely through on-line classrooms
Jun 2018 — Dec 2018
Contract Designer · Jet Fuel Studio
Jet Fuel Studio is a creative services company based in New York, NY. They work with clients such as Sprayground, FujiFilm, Power Up, Welch’s, Bacardi, and Marvel to create high-quality marketing media. They brought me on board for their busy season.
Responsibilities:
- Create sell sheets and infographics
- Edit fashion photography and design a look book
- Use photoshop to manipulate images for social media marketing
- Maintain a steady work and communication flow while working remotely
Jan 2017 — Oct 2017
Textile Graphic Designer / Client Manager · BKNY Printing Co
- Guided the client through the print order process and translated their needs into visuals and specs for the production team
- Designed custom graphics for textile print
- Created, organized, and maintained a database of tech packs and spec sheets for each client
- Handled all inventory, shipping/receiving, billing and timeline management for the shop
Jun 2013 — Jun 2017
Event Photographer · GO Magazine
- Photographed official NYC pride events for 4 consecutive years
- Batch edited, watermarked and organized all photos for web and print
Jan 2012 — Oct 2016
Co-Founder / Creative Director · Girls Like Boys Clothing
- Designed graphics for apparel, marketing and promotional materials
- Created and maintained on-line storefront as well as social media platforms
- Photographed and edited all products
- Developed and designed marketing strategies
- Managed all small business administrative duties such as accounting, customer database, inventory, shipping/receiving, product management, and production
Jan 2011 — Dec 2011
Visual Specialist / Administrative Assistant · Methods NYC Clothing
- Photographed all company events, products, and featured artists for promotions
- Designed graphics for apparel, promotional collateral and on-line marketing for email and social media accounts
- Managed all inventory, order processing, shipping/receiving, and quality control for shop
- Performed basic administrative tasks for small business procedures
Activity
Projects
Holiday Cocktail Lounge Menu Zine
Logos, Branding, and Visual Identities
Misc. Products and Packaging
Custom Illustrations and Typography
Album art
Education history
Tunxis Community College
A.S. in Photography | 2009 - 2011
CUNY School of Professional Studies
B.S. in Business Management and Administration | 2021 - 2025
