Holly Valdez

Optical Manager, SEE Eyewear Fashion Island, CA — 05/14-01/15 Engage and create unique, personalized experiences with each customer. Accurately staff store and ensure the consistent delivery of the in store SEE Experience. Analyze business, create action plans and drive new business. Direct and monitor all sales and operational activities of store. Develop Optical Stylists by providing feedback, product knowledge, ongoing training. Execute promotional events in coordination with Marketing, Communicate, and implement and ensure compliance of all company policies and procedures as well as visual presentations. Accomplishments Ended 2014 +50% to last year Brought store SPH from 2013 $95 to 2014 $110 Increased HD lens sell through to 94% company average 74% Increased AR sell through from 66% to 72% Consistently top sales/stats in store

Account Manager, The Residency Showroom Los Angeles, CA — 01/13-03/13 Solicit/set appointments for clients including new and prospective customers, cold call new/past clients, collect debts owed to RR, present/sell collection to clients, knowledge of all product lines, handle product inquiries of clients, merchandise samples within all lines, address product-related issues, enlarge client base, tradeshow presentations, day to day operations within showroom Accomplishments Met personal sales goals during Magic tradeshow and LA Market Opened new account during Magic totaling over 20k

Drive sales and profitability of the store, assist with product buy, streamline store operations, execute/create in store events/promotions, implement training programs, recruit, induct, and retain a productive store team, achieve audit, payroll and budgets, market and network to develop industry relationships Accomplishments Hired, recruited, inducted entire team for new store opening Played key role in streamlining operations and visual standards Instrumental in connecting with stylist/blogger, resulting in 1st write up for Kurt Geiger SCP

Solicit/set appointments for clients including new and prospective customers, provide samples, catalogs and illustrations of the company's product line, handle product inquiries of clients, merchandise samples within all lines, address product-related issues, enlarge client base Accomplishments Met showroom sales goals during Magic tradeshow and LA Market Exceeded tradeshow appointment goals by over 10%

Building client/industry relationships, marketing, social media, all finances, trade shows, event coordinating and press relations, buyer for all product lines carried within the boutique; including pre buy and OTB, manage inventory, create markdowns, analyze business needs, research brands, trends, market and local competition, manage/create online store Accomplishments Developed client base of 700+ Voted 3rd Best Women’s Boutique-OC Hotlist 2011 Mentored, trained, coached Fashion intern-CSLB Effectively developed vendor relationships and ensured timely delivery of merchandise

Recruit, train, and retain a productive store team, lead the team to maximize sales through analytical and creative management, collaborate SMM, achieve shrink goals and store budget, analyze the business by department and class category Accomplishments 2007/2008 achieved sales plan of 4.5 million 2008/2009 exceeded shrink plan of .94, actual .88 Maintained mystery shop results above company, actual 91.76%

Responsible for achieving store goals and maximize profitability, take proactive approaches to the business trends and needs/analyze the business, execute in-store events, recruit and train team, inventory control, audits, expense control Accomplishments Assisted with the opening of the store in 2000 Promoted in 2001 from Assistant Manger to Store Manager Consistently increased sales year after year by 6-10%