Holly Diamond

Hired to grow sales online & in-store with major retailers for a line of STEM toys • Business development and sales & marketing strategy for start-up • Set-up and management of Walmart and Sam’s Club • In discussions with Apple, Costco, Target and Best Buy • Developing creative new channels in emerging new market

Responsible for all sales activity for a line of high-end loudspeakers; Home, Design and CE • Developed business/sales strategy for introducing product to US market • Source and maintain key accounts: Amazon, Best Buy, Pottery Barn, Anthropologie • Increased new brand partners by 50% in 1 year • Customer Service and sale support • Manage all trade show activity and product placement in the US market • Manage PR agency, distributors and sales reps

Consulting for International Sales Company specializing in Tech accessories • Identified and obtained new brand partners for Company to represent • Managed all brands, suppliers and distributors for Company • Developed website and packaging for Company’s brand • Performed retail channel distribution, merchandising and product placement for all brands • Increased new brand partners by more than 50%

Virtual Neighbors -a ($5M) International Distributor for Apple products • Made direct sales to Apple Stores in Northern Europe • Worked closely with manufacturers as their Official International Distributor • Developed and implemented marketing strategies with manufacturers • Developed and managed corporate website • Developed marketing strategies and rebate programs & promotions with vendors • Developed PR relationships with local, national and international trade media • Increased customer base by 30%.

National Sales and Marketing for a leading manufacturer of infant and children’s products. • Managed national accounts including mass merchants • Played a key role in landing Pottery Barn Kids and One Step Ahead accounts • Wrote all copy for packaging, website and marketing material • Improved product development and marketing using focus groups and surveys • Developed, trained and managed in-house sales team and 20 outside sales reps • Managed all aspects of public relations and national trade-show activity • Launched product into mass merchants including Target and Babies “R”Us which led to a 40% increase in customer base.