In my own words
— Helena<p>Freelance writer with a hiking problem.
Author of <em>Urban Trails: Reno</em>. Outdoor Columnist for Reno News & Review. Background in marketing, but can swing an ax like a mother----. Advanced in juggling projects, meeting deadlines, and receiving red pen marks in the margins. Look under my belt (but not literally) for kickass project management, copywriting, digital marketing, and budgeting skills. </p><p><br></p><p>I once won an award from the Outdoor Writers Association of America and lived out of my Subaru with my dog (without going totally nuts), but my greatest achievement was making banana bread without following a recipe. Peek through my portfolio for more: https://authory.com/HelenaGuglielmino</p>
Trajectory
Nov 2023 — Now
Assistant Fiction Editor · Narrative Magazine
Sep 2021 — Now
Writer · Freelance
Serving outdoor and literary publications vulnerable, first-hand accounts of how we interact with the environment, culture, travel, and mental health. Current Outdoor Columnist with Reno News & Review. Also published by Outdoors, Save the Redwoods League, Wide Open Spaces, Outdoors Unlimited, Whitelines Magazine, Broccoli, Full Pour, and more.
Feb 2021 — Now
Copywriter · Sportif USA, Inc.
Challenged to develop and implement copy to relate complex brand story and values of ethically produced clothing company across product descriptions and digital outlets like website pages and blogs. Responsible for content production, collaborating on digital campaigns and partnerships, and general support for the marketing department.
Jun 2017 — Jun 2020
Social Media Manager · Ideal Wild
Managed up to 10 social media accounts, including copywriting, content creation, account maintenance, and community outreach. Implemented and managed an influencer marketing program. Scouted talent and formed partnerships. Helped plan and create photoshoots. Major clients include Visit Truckee (Truckee, California), Hopes End Wine, and West Shore Tahoe.
Oct 2017 — Mar 2018
Writing Intern · SnowBrains
Worked independently to create 5 articles a week for a digital snow sports publication. Responsible for meeting deadlines, proofreading, finding associated media, and publishing. You can find a sample of my work below. https://snowbrains.com/104001-2/ https://snowbrains.com/six-women-challenge-convention-by-attempting-to-ski-across-antarctica/ https://snowbrains.com/the-hardships-of-making-snow-cost-reliance-environmental-impacts/ https://snowbrains.com/virtual-reality-makes-skiing-possible-disabled/
Jun 2017 — Oct 2017
Event Coordinator · Tahoe Mountain Club
Helped Events Manager coordinate events, as well as planned events independently for up to 300+ attendees. Consistently delivered events that exceeded member's and attendee's expectations. Demonstrated organizational strengths and grew communication skills.
Sep 2016 — Dec 2016
Interim Marketing Coordinator · North Tahoe Business Association
Assisted North Tahoe Business Association with preparation and execution of its largest annual fundraiser, while they were going through a staffing transition. Duties included updating and maintaining the company's social media outlets and website, as well as minor event planning duties and coordination of vendors for the fundraiser.
May 2016 — Sep 2016
Events & Marketing Intern · North Tahoe Business Association
Communication with all parties involved with the association's Music on the Beach concert series, as well as maintaining and updating social media outlets for the event. Learned about event planning, copywriting, and general operations of non-profit operations.
Jan 2015 — May 2016
Web Assistant · Sierra Nevada College
Efficiently completing tasks given, both in editing and posting original content to the school’s official website. Progressing knowledge of WordPress, html, and CSS, while sharping mass communication and presentation skills.
Aug 2015 — Dec 2015
Business Department Intern · Sierra Nevada College
Assembled research, both primary and secondary, to assess whether the school should pursue a MBA program and to recommend specific details of the program. Independently created and adhered to a schedule. Responsible for the creation of a webpage, a Facebook page, and a LinkedIn page.
Activity
Projects
Urban Trails: Reno
Education history
Sierra Nevada College
Bachelor’s Degree | 2012 - 2016