Hector Godinez
Photographer · Hector Godinez Photography
Irvine, CA
In My Own Words
Hector Godinez is a commercial photographer and retoucher based in Orange County, California.
Work Experience
Photographer
Hector Godinez Photography2000 – Present
• Independently contract commercial photo shoots and high-end retouching services. • Specialize in product, fashion, lifestyle and action photography. • Collaborate with 100+ top brands in their commercial photography needs, including ThirtyTwo, Sony, Microsoft, Nordstrom’s, éS, Keeper, Brinks, Husky, Etnies, Shake Junt, Creature, Lin and Jirsa, Nike, Emerica and more.
Photo Director
Sole Technology Inc2021 – 2023
• Directed E-Com, Lifestyle, Marketing, Action and Social Media photography across Sole Tech’s four brands: Etnies, Emerica, éS and ThirtyTwo. • Principle Photographer for in-studio and on-location marketing campaigns. • Created images for hundreds of products each season including live action, on figure and tabletop for use online, in catalogues, and print ads for magazines and promotional material. • Increased E-Com photo production by 50%. • Oversaw multiple project timelines, post-production workflow, quality control and digital asset management to meet deliverables on time. • Hired Photographers, Retouchers and Models across multiple ongoing projects. • Maintained studio equipment for daily photography and sourced props for special projects. • Collaborated cross-functionally with Art Directors and brand teams to create and execute a clear aesthetic for each brand. • Led live and recorded video projects for social media and internal marketing campaigns.
Multi-Media Designer / Lead Photographer
Hampton Products International2018 – 2021
• Produced thousands of images across Hamptons 12 plus brands for use in catalogues, packaging, web, print ads and in-store displays. • Increased project lead time by 100% year over year. • Increased department services by 300% • Maintained brand standards, style guides and design language. • Organized files for all projects through digital asset management. • Worked closely with brand teams to effectively create any requested assets. • Participated in establishing production execution standards to maximize quality and accuracy while minimizing costs and cycle times. • Developed and maintained strong working knowledge of production tools and techniques to ensure efficient and cost-effective production. • Researched and identified production alternatives that provided cost savings and/or increased efficiencies.
Product Photographer
Haute Look | A Nordstrom Company2015 – 2018
• Increased production by 70% in four product verticals. • Designed studio layout which doubled department output. • Collaborated with a team of stylists to ensure that every product was styled efficiently and correctly. • Consistently produced digital images within HauteLook's established standards and then quickly edited to create web-ready images in partnership with our in-house retouching team. • Adhered to the high level of required technical quality for all photography created and distributed by the studio. • Executed the creative concepts provided by the Art Directors. • Participated in the process of creative conceptualizing for daily editorial imagery.
Studio Director & Principal Photographer
Shopvault Inc.2012 – 2014
• Performed principle photography for over 60 brands with a variety of products including men and women’s clothing, beauty products, jewelry and accessories. • Designed and implemented asset procurement workflow for e-commerce marketplace. • Implemented strategy which reduced image lead time by 50% while concurrently increasing image output by 80% month-over-month. • Retouched digital images for website distribution.
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