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Photographer

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Hector Godinez is a commercial  photographer  and retoucher based in  Orange  County, California.

•	Independently contract commercial photo shoots and high-end retouching services.
•	Specialize in product, fashion, lifestyle and action photography.
•	Collaborate with 100+ top brands in their commercial photography needs, including ThirtyTwo, Sony, Microsoft, Nordstrom’s, éS, Keeper, Brinks, Husky, Etnies, Shake Junt, Creature, Lin and Jirsa, Nike, Emerica and more.


•	Directed E-Com, Lifestyle, Marketing, Action and Social Media photography across Sole Tech’s four brands: Etnies, Emerica, éS and ThirtyTwo.
•	Principle Photographer for in-studio and on-location marketing campaigns.
•	Created images for hundreds of products each season including live action, on figure and tabletop for use online, in catalogues, and print ads for magazines and promotional material. 
•	Increased E-Com photo production by 50%. 
•	Oversaw multiple project timelines, post-production workflow, quality control and digital asset management to meet deliverables on time. 
•	Hired Photographers, Retouchers and Models across multiple ongoing projects.
•	Maintained studio equipment for daily photography and sourced props for special projects.
•	Collaborated cross-functionally with Art Directors and brand teams to create and execute a clear aesthetic for each brand.
•	Led live and recorded video projects for social media and internal marketing campaigns. 


Photo Director

•	Produced thousands of images across Hamptons 12 plus brands for use in catalogues, packaging, web, print ads and in-store displays.
•	Increased project lead time by 100% year over year.
•	Increased department services by 300% 
•	Maintained brand standards, style guides and design language.
•	Organized files for all projects through digital asset management.
•	Worked closely with brand teams to effectively create any requested assets.
•	Participated in establishing production execution standards to maximize quality and accuracy while minimizing costs and cycle times.
•	Developed and maintained strong working knowledge of production tools and techniques to ensure efficient and cost-effective production.
•	Researched and identified production alternatives that provided cost savings and/or increased efficiencies.


Multi-Media Designer / Lead Photographer

•	Increased production by 70% in four product verticals.
•	Designed studio layout which doubled department output.
•	Collaborated with a team of stylists to ensure that every product was styled efficiently and correctly.
•	Consistently produced digital images within HauteLook's established standards and then quickly edited to create web-ready images in partnership with our in-house retouching team.
•	Adhered to the high level of required technical quality for all photography created and distributed by the studio.
•	Executed the creative concepts provided by the Art Directors.
•	Participated in the process of creative conceptualizing for daily editorial imagery. 


Product Photographer

•	Performed principle photography for over 60 brands with a variety of products including men and women’s clothing, beauty products, jewelry and accessories.
•	Designed and implemented asset procurement workflow for e-commerce marketplace.
•	Implemented strategy which reduced image lead time by 50% while concurrently increasing image output by 80% month-over-month.
•	Retouched digital images for website distribution.


Studio Director & Principal Photographer

Hector Godinez is a Photographer at Hector Godinez Photography in Irvine, CA. View their experience, skills and work history on Malakye — the professional…

Hector Godinez — Photographer at Hector Godinez Photography

Hector Godinez

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Education history

School of Visual Arts