Heather Lee
Freelance Designer & Consultant · MyRedGumball
Los Angeles, CAIn My Own Words
Imaginative, Multi–Disciplined Colorist/Designer with a unique background merging years of hands–on experience in the design industry with a passion for color, broad based product, and consumer insight knowledge. Skilled in the entire product development life cycle of moving research–concepts to commercialization. Strong collaboration skills and proven dynamic design results that speak to core consumers. Expertise includes: + Creating Global Packaging for a variety of products. + Excellent collaborative skills in developing with overseas factories and material vendors to achieve desired results. + Experience in Shopping Overseas Open Market Materials. + Researching, forecasting, and delivering market relevant color, material, design, market and lifestyle trends. + Heavy focus on consumer research and insight. + Creating interesting and original graphics, trim, textile and colour ways on a broad base of products and lines. + Adept at visualizing innovative color and material combinations and their final applications onto product. + Creating and presenting professional presentation materials and trend boards. + Extensive travel to industry specific trade shows
Work Experience
Freelance Designer & Consultant
MyRedGumball2002 – Present
Freelance Projects: Pakems 2016 + Seasonal trend, print color consulting and design for packable snow boot line. Blindspot Design, Portland, OR 2016 + Trend and footwear color consulting for Hoka One One and Helly Hansen Columbia Sportswear, Portland, OR 2016 + Color Merchandising Design for Apparel and Outerwear Portland, OR 2015 + Set up a color tool for use in merchandizing apparel color meetings. Krevis, Portland, OR 2016 + Technical design for Swiss Gear BTS Backpacks Keen, Portland, OR 2015 + Consulting on sockliner texture designs for the Utility Footwear Line. Leupold & Stevens, Portland, OR 2015 + Graphic Support: Package Design, Print Ads, Web Banners + Assisting with new soft good accessory factory procurement. EnerPlex, Denver, CO 2015 + Packaging Redesign for Best Buy. + Icon Design Avery Dennison, Brea, CA 2011 + Color Trend Forecasting, presentation design and product graphics. Grenade Gloves, Portland, OR 2009 + Concepted and designed entire 2011 line of Grenade
COLOR, MATERIAL & TREND DESIGNER
ACI INTERNATIONAL, LOS ANGELES2018 – Present
Directed and designed seasonal athletic, color, material, and trend stories for multiple ACI International athletic brands. Created original prints that could be used company wide. + Worked with overseas factories to design and develop color and recycled materials for a new innovative eco friendly footwear collection, All In Motion at Target + Conceptualized and designed color and materials for seasonal Fabletics Footwear + Designed all line sheets, and promotional marketing material used to spearhead the LA Gear launch. + Collaborated with the senior footwear designer on color and materials to build and relaunch the iconic LA Gear brand.
Associate Product Designer
agron, inc.2016 – 2018
Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer. + Designed Agron Original repeat prints that were used throughout multiple Adidas product categories. + Seasonally conceptualized and presented color and trend boards to the Agron sales team. + Identified new design opportunities by analyzing color success, researching target consumer insights. + Produced color and print direction for the seasonal range of athletic bags and SMU product for the Adidas US consumer. + Created detailed tech specs for sampling production. + Coordinated with Development Team to create list of seasonal color and material lab dip lists.
Footwear Color | Material | & Trend Designer
Collective Licensing International2013 – 2014
Provided trend reports, forecasting and design direction, for youth, sport lifestyle and a skate products. Created original seasonal color palettes, stories, material development and application for all Collective Licensing brands. + Determined and presented category trend strategy and seasonal color storyboards to support color and material for licensing partners and provided creative trend direction for graphics department resulting in a highly merchandisable line. + Improved consumer insight and identified new brand opportunities by analyzing color success, researching, and developing target consumer profiles for the Airwalk, Vision Street Wear and Above The Rim brands. + Developed and designed the 2014-2015 color and material stories for the Vision Street Wear Footwear Line. + Created innovative, retail-viable color and textile graphic stories on the 2014 Already Famous line. (*Airwalk Gist and Harold Hunter Foundation shoe featured in Baller Status, Rad Collector, Sneaker Report b
Color, Trim & Materials Designer | Trend Forecaster | Product & Textile Graphics
The Outdoor Recreation Group2011 – 2013
Determined color direction, execution, material, graphics, and trim on all hardgoods and softgoods for the Outdoor Products label and licensed brands. + Collaborated with senior backpack designers on color, materials, and trims to redesign the Outdoor Line creating an exiting new line of bags for the 2013 Outdoor Retailer Tradeshow. + Produced Back-to-School Trend and color reports to pitch to key retail partners such as Walmart, Kmart, and Academy Sportswear resulting in repeat Back-To-School business. + Evaluated Seasonal lab dip submissions and communicated color comments to factories for the Outdoor product line. + Designed and Developed color and textile graphic stories on the 2012 Body Glove bags for the Outdoor Retailer. (* Body Glove bag recognized in the "Print Trend" section for Stylesite Outdoor Retailer Edition.)
Footwear Color Design | Material Developer Women & Men's Fitness & Shape-Ups
Skechers2010 – 2010
Women's and Men's Fitness and Shape–Ups Conceptualized, designed and developed compelling material and color stories for Skechers Shape–Up footwear. + Worked with senior footwear designers on color and material composition resulting in a fresh and innovative new line of running and trail shoes. + Generated Media Buzz at the Spring 2011 Fashion Footwear Association of New York show with a progressive color and graphic story for a new line of sandals.
Global Accessory Color Designer | Packaging | Category Production Artist
NIKE INC2007 – 2009
Team Sports Equipment and Fitness Accessories Designed and applied seasonal innovative color palettes, graphic retail–ready solutions, catalog illustration and package design for 8 Global Nike Sports Accessory categories ranging from lifestyle to sport performance. + Increased retail products adopted by using collaborative color stories to create a head–to–toe merchandised look on the retail floor. + Designed color blocking for Nike’s 2009 Swingman Team. + Created limited edition packaging for Nike Sportswear Belts. + Strengthened in–store retail brand perception for Nike Men's Training by working with cross-functional teams to refine the color palette and create a merchandisable line.
Production Design Specialist
Nike Inc.2004 – 2007
Supported Nike’s global e–learning sales training program for retailers with production design of seasonal product sheets, as well as layout, publishing, promotional marketing collateral and graphics for trade show use. + Developed an automated process for creating seasonal product sheets which increased productivity by 65%. + Received the Nike Sales MVP Award. + Expanded vendor marketing participation with supplemental podcasts and hands–on training collateral pieces.
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