Heather Dooley
Region Key Account Manager
Jacksonville | United States
Skills
No information
Industries
Outdoor
Skate
Snow
Surf
In my own words
— HeatherGoal-oriented and ambitious account manager with 7 years experience with PepsiCo-Frito Lay in Sales, Leadership, and Account Management.
Excellent skill set in sales planning, field sales, solution selling, forecasting, trade spend management, people leadership, organization, and developing strong, successful business relationships.
Trajectory
Jul 2015 — Dec 2016
Key Account Manager · PepsiCo-Frito Lay
-Manages $30MM in annual sales for 12 accounts within portfolio in the state of Georgia.
-Manages product authorizations, annual contracts, sales volume, sales growth initiatives and opportunities.
-Creates customer monthly promotional plans, programming, and other consumer events.
-Manages annual trade shows with Pepsi counterparts for the Georgia Association of
Convenience Stores.
-Works with field teams on promotional execution, account growth initiatives, and sales opportunities.
-Manages trade spend budgets in order to perform and meet net sales portfolio goals.
-Recognized at the National Key Account Sales Meeting from senior leadership on building successful business partnerships and achieving double digit sales growth on executed sales initiatives.
Jul 2009 — Jul 2015
District Sales Leader · PepsiCo - Frito Lay
-Successfully led 12 Route Sales Representatives in District 548 to achieve sales and unsaleable goals, sales execution, service quality, and efficiency targets.
-Accountable for over $6MM in annual sales.
-Managed 321 accounts ranging from Dollar, Drug, C-store, and Supermarket channels.
-Built strong relationships with store managers and district managers of multiple
account chains in territory by executing promotional activities with permanent and
temporary displays and achieving equipment placement through compression selling and store manager calls.
-Local key account manager for small grocery chain in Jacksonville, Florida, Rowe’s Supermarkets, achieves $1MM in sales annually.
-Contributed in successfully transitioning Lake City, Brunswick, Valdosta, and Beaufort, SC
from traditional facilities to advanced ordering facilities.
-Awarded District of the Year in Jacksonville Zone 2011.
Jan 2008 — Jan 2008
Event Marketing Intern · Jekyll Island Authority
-Worked closely with the Event Coordinator and 5 other interns at the Convention Center to organize and successfully execute three summer festivals.
-Created excitement and popularity about the festivals and events on local radio stations by speaking on a 30 second radio commercial.
-Successfully closed contracts with reputable food and music vendors to ensure high quality among the music festivals and events.
Jan 2008 — Jan 2008
Event Marketing Intern · South Georgia Classic
-Worked closely alongside the Event Planner to successfully execute the SGC Golf Tournament.
-Organized and maintained information in an electronic database which resulted in effectively pairing amateur and professional golfing teams.
Activity
Education history
The University of Georgia
| 2008 - 2008
The University of Queensland
| 2008 - 2008
Valdosta State University
Bachelor of Business Administration (BBA) | 2005 - 2009


