Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Triathlon

Yoga

Health & Fitness

I have had the luxury of working in my chosen field of Field Marketing for my entire career and truly enjoy the ideation, planning and execution of bringing new products into the hands of consumers. I believe in the power of human interaction and how that electricity changes how people view the things they consume and use. I have been fortunate to have helped build some of the most amazing and successful brands both from an established brand identity but also from scratch under fantastic mentors and has brought me to this moment with 8+ years of field experience and 3+ years of senior management experience building successful teams and premium brands.

Oversee all Brand Development projects for Kona Deep in addition to continued management of all previous Field Marketing/Experiential teams and activations as FMD

• Manage all design teams and curate digital, design, photography portfolio
• Continued oversight and growth of social media platforms, content creation &
agency support | Photography, Video, Art, Story Content, Calendar Creation
            o Following organically increased from 147 to 15K
• Design & produce all POS (soft and hard goods) | In-Store, Events, Wearables, Giveaways, Sales Materials, Digital & Printed Ads
• Expand influencer marketing campaign (paid/unpaid) managed internally
• Assist with website redesign, commercial shoot

Director of Experiential Marketing & Brand Development

Oversee all Field Marketing, Influencer Programming & Experiential Events nationwide 

• Manage bi-coastal team of up to 3 FT, 1 Intern, 40+ Brand Ambassadors in 6
markets annually sampling over 400K consumers nationwide
• High volume guerilla sampling & vehicle management
• Large scale event/sponsorship management | AVP, Festival Activation
• Innovate and execute fitness driven micro influencer seeding & sampling
initiatives nationwide | Organically generating 650+ posts and 9.5M+ impressions
from over 150 active posters each year
• Oversee all retail activations | Demos, Costco, Trade Show (NPEW etc.)
• Storage management | Up to 8 units, 1 vehicle
• Surpassed all annual KPIs for events, samples, impressions & conversion rates

Field Marketing Director

Lead all aspects of TCC marketing campaigns including integration of PR, digital, website, coupon programs, social media strategies and influencer marketing campaigns 

• Oversee all PR, social media & SEO agencies/strategy and all blogging campaigns
• Managed design of website, email blasts and all digital media
• Implement and manage all digital and print coupon marketing activity
• Create/manage all field, retail & trade show activations nationwide
• Create best in class | sell sheets, sales / marketing decks, POS & displays

Senior Brand Manager

WTRMLN WTR™ is a great tasting, all natural cold-pressed watermelon water that hydrates and enhances performance. WTRMLN WTR is packed with electrolytes (more than coconut water or your favorite sports drink) and L Citrulline for your workout recovery, plus nutrients and antioxidants from vitamin c and lycopene.


•	Oversee national demo program, including materials sourcing, Baby Doll recruiting / training / payroll, scheduling, recapping 
•	Team recruiting for DMM's, MAM's, influencer deliveries and subsequent KPI development and oversight 
•	Oversee Costco programming (demos/roadshows) including scheduling, asset management, training, staff procurement and overall execution results
•	Manage 1.7M budget for Field Marketing and reconciling with accounting
•	Oversee Vehicle program – transportation, storage, insurance, gas an
•	Execute National Trade Shows - Includes registration, materials sourcing, set up / breakdown, staffing, T+E, lead recaps for sales organization 
•	Oversee produ

Senior Manager, National Field Marketing

TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances

•	Successfully oversaw agency/client relationship on the West Coast between TEAM Enterprises and Bacardi USA
•	Managed 2M in promotional budgets for the West CBU annually – ensuring all activations remained on target. Managed 1.5M salary budget hiring within targeted budget. Managed team T&E budgets of 300K for field team.
•	Recruited, hired, trained and managed a successful team of 16 FT and 13 PT employees across 4 states while maintaining highest company retention rate
•	Managed 10 Key Account Managers overseeing 275 cumulative accounts for the client. Increased sales, menu placements and distribution in key accounts of 15-60% over 2 year period
•	Worked with client on brand strategy, planning budgeting and forecasting, experiential marketing goals and account m

Division Manager - West

TEAM Enterprises manages the nation’s largest experiential management structure, providing partners with the highest level of execution quality across every DMA & demographic target; while incorporating local market nuances


•	Maintained regular contact and communication between client and TEAM and attend client/distributor meetings
•	Assisted in the successful execution of experiential marketing programs within assigned accounts while meeting and exceeding customer expectations; recapped all promotions and evaluated the effectiveness
•	Fulfilled program recaps, results and budget updates in a timely manner
•	Assisted with ideation of locally funded programming
•	Inputted all booking requests, managed CBU calendars of activations, owned integrity of all reporting information, assisted in selection and acquisition of POS & promotional wear, maintained and tracked company equipment
•	Assisted with execution of all local Special Events from ideation to execution

Event Coordinator

Heather Diamond is a Director of Experiential Marketing & Brand Development at Kona Deep in Los Angeles, CA.

Heather Diamond

Heather Diamond

Skills

Interests

Industries

Education history

University of California, Irvine