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Creative Direction

Design Director

Top Management

<p>I'm a strategic creative with a passion for crafting captivating experiences that connect with people on a deeper level. My expertise spans across the digital, social, and physical realms, allowing me to develop immersive campaigns that make a lasting impact. From guerrilla marketing tactics to intricate digital narratives, I leverage my diverse skillset to push boundaries and deliver exceptional results.</p>

Skateboarding Mobile App

•  Directing marketing & creative rollout, product design, UX / UI, community building, social strategy, paid advertising and partnerships & collaboration.

CO FOUNDER AND CMO

Directed the marketing and in-house creative teams in the execution of
marketing campaigns, created content internally, in-store branding,
production and event promotion.

Managed concepts & branding goals, contracts, budgets, project
timelines, photoshoot prop sourcing, and brand strategies.

Managed collaboration with the 20+ person sales team, influencers,
press, marketing partnerships and miscellaneous content creators.

Directed social media rollout for all 4 brands, drove engagement through
strategic planning, design, copywriting, branding & daily scheduling
across Instagram, Facebook, Twitter, YouTube, TikTok, and Pinterest.
Generated an average of 200 million annual impressions per brand per
year, and launched a successful, innovative music festival.

Launched 3 acclaimed brands. Mezcal El Silencio skyrocketed to the #1
franchise-sold mezcal in the United States.

Brand Director

Dodge, Fiat, Chrysler, Jeep, Ram, MOPAR, SteerSmarts,
Jewish Historical Society of Michigan, Consumers Energy

•  Played a key role on the New Business creative team responding to RFPs, conceptualizing, rapid-prototyping and pitching to clients.

•  UX/UI Designer for several websites, worked closely with front & back end development teams to execute client requests.

•  Designed & developed interactive ad campaigns for several clients.

STATEMENT

A rare breed of a strategic creative with a knack for experiential design that truly
connects with people. My skills are
extremely diverse backed by experience in developing immersive social, digital,
and physical creative campaigns often with guerrilla marketing approaches. I
possess a proven track record of
effectively leading and inspiring creative
teams to achieve exceptional results.


PASSIONS & STRENGTHS
Outdoor & Adventure: Avid skateboarder,
snowboarder, and surfer constantly pushing
my limits and seeking new challenges.

Creative & Tech: Passionate about gaming,
video editing, and mobile app design. Skilled in graphic design & adept at conceptualizing
and producing creative projects.

Storytelling & Design: Enjoys weaving stories through design, leadership, and production,
inspiring teams and audiences alike.

DIGITAL ART DIRECTOR

Alove Yogurt, Tiger Rice Cookers, Mori-Nu Tofu, Nuviz HUD

•  Designed and executed multi-channel marketing campaigns including experiential activations, digital marketing rollouts, newsletters, social
media, and website design.

•  Spearheaded the creation & execution of a low-budget, high-impact awareness activation campaign that propelled a new CPG to market.

Harry Master is a Design Director at TRICKS ON TRACK APP in Los Angeles, California.

Harry Master — Design Director at TRICKS ON TRACK APP

Harry Master — Design Director at TRICKS ON TRACK APP

Harry Master

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