Hannah Perlman

Global accessory brand established in 1999, with robust wholesale and direct-to-consumer channels. Maker of the patented Original Necklace for Eyewear. - Own all stages of product development, through trend discovery, design creation, raw material sourcing, prototypes, and merchandising - Successfully launched and grew the LA MASK product line, a mask-with-accessory PPE category, with features in WWD, Vogue, and Refinery29, resulting in historic retail and wholesale sales during 2020 - Reduce cost of goods by negotiating raw material costs with key suppliers, while minimizing excess inventory and materials, producing a consistent 70% wholesale profit margin - Streamline processes of inventory management, WIP, and supply purchasing - Recruit and manage local skilled laborers and support staff, resulting in shorter lead times and improved quality control - Work cross-functionally with Sales and Marketing to align messaging around new products, creating impactful multi-channel campaigns, contributing to 75% increase in direct-to-consumer sales between 2019 and 2021 - Implement new strategies for e-commerce to improve user experience, convert sales, and elevate brand, with focus on engaging copy, effective merchandising, and landing page graphics - Collaborated with branding agency in modernizing product lines and brand identity in 2019, organizing over 125 SKUs into more intuitive categories - Produce and style campaign and product photography, working with photographers, talent, and props to capture each piece in ways that communicate product features and elevate the brand - Energize global customer base at trade shows in New York, Las Vegas, Paris, and Tokyo, with sales form shows contributing to nearly 25% of yearly revenue