In my own words
— HaleyA multi-disciplinary designer focused on brand design and marketing.
Trajectory
Dec 2020 — Now
Digital Graphic Designer · Savage x Fenty: Lingerie by Rihanna
A member of the creative team responsible for seasonal campaign art direction, SXF fashion show marketing art direction and assets across several platforms, turn-of-month website updates, e-mail marketing campaigns, internal brand logo design, brand textures, social media assets, and misc. brand needs.
Sep 2019 — Mar 2020
Senior Graphic Designer · Urban Armor Gear
Lead in the redesign of the website and various landing pages, art direction for new product launches, brand catalogs, redesign of trigger and daily e-mail marketing campaigns, website graphics, and concepts of branding for new categories launches within the brand.
Apr 2017 — Sep 2019
Graphic Designer · Cleobella
Lead designer responsible for e-mail platform migration as well as a redesign of trigger and daily e-mail marketing campaigns, static and motion social media graphics, monthly website updates, seasonal line sheets and lookbooks, marketing collateral, internal collaboration logos, and misc. brand needs.
Mar 2016 — Apr 2017
Graphic Designer · L*Space
Responsible for seasonal line sheets and catalogs, seasonal art direction, daily e-mail marketing campaigns, window displays design and execution, product and model photo retouching, weekly website updates, and misc. brand needs.
Activity
Education history
Fashion Institute of Design & Merchandising
AA | 2011 - 2013
Laguna College of Art + Design
BFA | 2013 - 2016
