Guy Puffer
Marketing Designer · Lane Automotive
Berrien Springs, MI
In My Own Words
I'm an outdoor enthusiast that has a passion for graphic design.
Work Experience
Marketing Designer
Lane Automotive2020 – Present
• Magazine advertisement design and layout including campaign foundation, photography and final submission. • Marketing email redesign and monthly submission resulting in an increase of web traffic by 30%. • Print catalog design, layout and final press check utilizing Adobe Indesign. • Race track photographer capturing images for catalog, web and magazine advertisements. • Brand standards guide establishment to enforce logo guidelines within the racing community.
Senior Designer & Production Artist
Specialized Bicycle Components, Inc.2017 – 2020
• 2D tech pack creation relaying design intent to vendors for bikes and components using Adobe Illustrator. • Remotely working with vendors in Vietnam, China and El Salvador to approve final samples of products. • Mocking up graphic treatments on product for sizing and vetting potential production issues. • Paint booth operation for helmet and bike graphic samples. • Cycling apparel concepting, design and development using Adobe Illustrator and Adobe Photoshop. • Visual line plan creation and managment to help convey breadth of product lines to markets. • Tech pack creation for jerseys, shorts, gloves and helmets using Adobe Illustrator. • International travel to France, Italy and Spain to vet designs with international markets. • International travel to El Salvador to finalize development of products for bulk production.
Apparel Designer
Western Power Sports / Fly Racing2014 – 2017
• Motocross apparel design and development using Adobe Illustrator and Adobe Photoshop. • Mountain bike apparel line creation, moving Fly Racing into the bicycle market. • Cycling shoe panel graphic and material design. • Aiding in defining and streamlining the design process for the brand resulting in clearer timelines and goals for team. • Creating and implementing processes that boost creativity and efficiency resulting in greater team engagement and a focused understanding of our target market (e.g. Creative Thursday, Hangtown polls, trade show document). • International travel to South Korea to finalize development of products for bulk production.
Apparel Designer
Tucker Powersports2011 – 2013
• Motocross apparel design and development using Adobe Illustrator and Adobe Photoshop. • Packaging design including helmet boxes, hang tags for jerseys and pants as well as header cards for gloves. • Magazine advertisement design and layout. • Helmet graphics and production art creation using Adobe Illustrator. • Flash web advertisement design.
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