Bike

Moto & Powersports

Outdoor

Marketing Designer

Marketing & Sales

I'm an outdoor enthusiast that has a passion for graphic design.

• Magazine advertisement design and layout including campaign foundation,
photography and final submission.
• Marketing email redesign and monthly submission resulting in an increase of
web traffic by 30%.
• Print catalog design, layout and final press check utilizing Adobe Indesign.
• Race track photographer capturing images for catalog, web and
magazine advertisements.
• Brand standards guide establishment to enforce logo guidelines within
the racing community.

• 2D tech pack creation relaying design intent to vendors for bikes and components
using Adobe Illustrator.
• Remotely working with vendors in Vietnam, China and El Salvador to approve
final samples of products.
• Mocking up graphic treatments on product for sizing and vetting potential
production issues.
• Paint booth operation for helmet and bike graphic samples.
• Cycling apparel concepting, design and development using Adobe Illustrator
and Adobe Photoshop.
• Visual line plan creation and managment to help convey breadth of product
lines to markets.
• Tech pack creation for jerseys, shorts, gloves and helmets using
Adobe Illustrator.
• International travel to France, Italy and Spain to vet designs with
international markets.
• International travel to El Salvador to finalize development of products for
bulk production.

Senior Designer & Production Artist

• Motocross apparel design and development using Adobe Illustrator and
Adobe Photoshop.
• Mountain bike apparel line creation, moving Fly Racing into the
bicycle market.
• Cycling shoe panel graphic and material design.
• Aiding in defining and streamlining the design process for the brand resulting
in clearer timelines and goals for team.
• Creating and implementing processes that boost creativity and efficiency resulting
in greater team engagement and a focused understanding of our target
market (e.g. Creative Thursday, Hangtown polls, trade show document).
• International travel to South Korea to finalize development of products for
bulk production.

Apparel Designer

• Motocross apparel design and development using Adobe Illustrator and
Adobe Photoshop.
• Packaging design including helmet boxes, hang tags for jerseys and pants as
well as header cards for gloves.
• Magazine advertisement design and layout.
• Helmet graphics and production art creation using Adobe Illustrator.
• Flash web advertisement design.

Guy Puffer is a Marketing Designer at Lane Automotive in Berrien Springs, MI. View their experience, skills and work history on Malakye — the professional…

Guy Puffer — Marketing Designer at Lane Automotive

Guy Puffer

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