Skate

Strategic leader highly experienced in building and successfully managing international markets for global brands. Proven to collaborate and manage internal as well as external cross-functional teams to deliver on plan, with consistent adaptation to a constantly changing landscape. Well-rounded in all facets of the modern marketplace with strong finance acumen, delivering results within budget. 

Responsible for managing all aspects of the brand's business expansion into Latin America, Australia, New Zealand, and South Africa territories. Built a robust growth platform of distributors, reps and licensees in the region, exceeding aggressive annual revenue targets. Led the marketing rollout process, achieving brand consistency in every country. End-result was a high-functioning, brand with consistent wholesale and direct-to-consumer business, including localized Stance e-commerce platforms and Stance Brand Retail formats. 

- Opened Stance's first mono-brand mall based retail store in Latin America in Guadalajara, Mexico.
- Created Stance Pop-up, Shop in Shop and Kiosk concepts, rolling it out successfully in Brazil, Chile, Mexico and Australia.
- Launched Stance International local e-commerce platforms in Brazil and in Australia.
- Formed successful product collaboration with the top 5 soccer teams in Brazil building further brand awareness and equity. 
- Expanded Australia's business into Key accounts, including department stores, (i.e. Myer) and sporting goods retailers (i.e. Rebel).
- Achieved top line high double-digit growth year-over-year while also exceeding profit goals.

Sr. Director - International

Responsible for Quiksilver, DC Shoes and Roxy brands business in the Latin America region. Directly responsible for leading the strategic planning process, achieving annual revenue targets and profit goals. Spearheaded sales reps, distributors and licensees, managing and overseeing day-to-day operations of all product sales divisions.
- Successful lead a group of distributors, licensees & reps growing the multimillion dollar business in the region by 15% year-over-year.
- Expanded wholesale footprint by rearranging certain countries into hybrid models to activate further growth.
- Managed & expanded the regional DTC component by increasing the count on mono-brand retail stores from 39 to 70 locations.
- Responsible for managing, motivating and leading an internal department team of 5 direct reports.
- Led the development of localized product assortments, catalyzing sell-through while raising local brand relevance.

Director of Sales - Latin America

Developed & managed all regional marketing; aligning with Vans brand, retail, wholesale and product initiatives in the LatAm region. Responsible for providing all necessary demand creation tools to partners and distributors in order to execute brand campaign initiatives.
- Reported on regional results and best practices to distributors and partners.
- Managed all marketing budgets, plans, striving to optimize results on scarce resources.
- Ensured the brand was applied to each market consistently.


International Marketing Manager

Responsible for revenue growth and overseeing the execution of all business operations & marketing activities within the Latin American territory. Guided distributors, licensees & Joint-venture staff on brand’s best practices, managing the complete go-to-market process. Fully responsible for the region brand’s revenue, which rolled up into the “Americas” P&L.
- Commanded high growth expansion of the business, building upon existing as well as establishing new distribution.
- Demonstrated strength in strategic planning, resulting in strong market expansion.
- Achieved consistent year-over-year double-digit growth.
- Successfully applied brands consistently in the marketplace, achieving a strong position in the region and building equity.
- Launched the first DC mono-brand retail stores in Peru, Ecuador, Chile and Costa Rica.

Brand Manager - Latin America

Responsible for optimizing company’s working capital, through the management of the inventory which consisted of high-end jewelry and Swiss watches. Position had a direct impact on company's bottom line results as their biggest asset was the inventory. 
- Managed department’s total range of operations including purchasing, price setting, inventory control, product allocation, aged inventory management, days on hand, financial analysis, vendor performance and budgeting. 
- Managed the complete brand's portfolio, ensuring each vender had a reason to exist. 
- Kept vendor scorecard, grading each brand on it's monthly sell-through performance & ROI.
- Achieved significant improvements to the bottom line over the four years in the position. 
- Improved Overall Gross Margin by 11%, increased Overall Inventory Turnover by 22% and decreased aged inventory by 15% over four-year period.

Inventory Manager & Buyer

Gustavo Neves is a Sr. Director - International at Stance Inc in Carlsbad, CA. View their experience, skills and work history on Malakye — the professional…

Gustavo Neves — Sr. Director - International at Stance Inc

Gustavo Neves

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