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Salesforce Marketing Cloud Email Developer

Specialist & Consultant

As a Salesforce Marketing Cloud (SFMC) Email Developer at Alchemyworx, I specialize in building and optimizing dynamic email campaigns that drive results. My role focuses on quality assurance and troubleshooting—reviewing and refining HTML emails, ensuring cross-client compatibility, and creating test data extensions to validate every version of an email before deployment.

With 4+ years of experience in email development and marketing operations, I’ve worked across platforms including SFMC, Klaviyo, Acoustic, Wyng, and Mailchimp. I bring hands-on expertise in HTML, CSS, and JavaScript, which I use to build responsive emails, landing pages, and signup forms tailored to diverse client needs.

Beyond development, I’ve led QA efforts for complex multi-version campaigns, created segmented audiences, and collaborated with cross-functional teams to execute data-driven marketing strategies. I’m passionate about blending creativity and code to deliver polished, high-performing campaigns that exceed expectations.

• Develop, troubleshoot, and refine HTML emails to ensure responsive, cross-platform performance across all major email clients and devices
• Perform rigorous quality assurance (QA) checks for complex, multi-version campaigns, ensuring content accuracy and technical functionality
• Create and manage test Data Extensions in SFMC to validate dynamic content and personalization logic
• Collaborate closely with QA analysts, designers, and strategists to execute high-impact email campaigns tailored to client goals
• Implement AMPscript and conditional logic to support dynamic content variations within SFMC
• Contribute to the improvement of internal processes for email development and QA documentation
• Maintain brand consistency and compliance with industry best practices, accessibility guidelines, and client requirements

• Develop and deploy dynamic and interactive email experiences using HTML, CSS, and JavaScript, adhering to best practices and compliance regulations.
• Set up, test, and perform quality assurance (QA) for complex emails, signup forms, and landing pages to ensure optimal functionality across devices, browsers, and email providers.
• Create segmented audiences for diverse email campaigns, including one-off, seasonal sales, welcome emails, reminders, transactions, offers, milestones, surveys, reviews, announcements, abandoned cart recovery, tailored content, and newsletters.
• Execute email marketing strategies and campaigns using various marketing automation platforms, such as Salesforce Marketing Cloud, Klaviyo, Acoustic, Wyng, and Mailchimp.
• Collaborate with account management departments and cross-functional teams to obtain approvals for assets and emails, while playing a key role in implementing automation workflows and improving efficiency.

Platform Specialist

• Consulted clients on digital marketing strategies to effectively reach target audiences and drive website traffic.
• Developed high-quality graphics, logos, and visual assets to strengthen brand identity.
• Specialized in graphic design for image assets, graphics, and logo design.
• Created visually appealing templates, layouts, and engaging graphics for social media ads and website banners.
• Collaborated closely with clients to understand their brand vision and deliver tailored design solutions.
• Provided marketing consulting to improve sales and increase inventory for a client in the campervan rental industry.
• Designed a professional logo and graphics for a home inspection business, enhancing its brand presence online.

Freelance Digital Marketing Consultant and Graphic Designer

• Creating reservations, checking guests in and out, delivering our safety briefs, coaching throwers, facilitating games, bartending, cage and venue maintenance, and assisting staff

Axe Coach

Developed detailed digital assets showcasing sponsor branding on team tents, trucks, and racecars through slide decks, pitch materials, and presentations.
• Utilized Canva and Adobe Creative Suite (Illustrator and Photoshop) to create high-quality assets that effectively highlighted sponsors' brands.
• Collaborated with internal teams to align asset creation with sponsor initiatives and B2B opportunities, working with notable clients like Steak n Shake, United Rentals, and Mi-Jack.
• Contributed to brand awareness through web design, email development, and optimized landing pages, effectively communicating the team's capabilities and experience to prospective sponsors.
• Created materials for race day events, including banners, swag, and wraps for trucks, cars, tents, and racecars, enhancing sponsor visibility and establishing a strong brand presence.

Digital Marketing Specialist

Attended a 14-week Java coding boot camp to learn how to develop dynamic web-based software systems using the Java programming language and platforms including:

- Object-Oriented Programming: Java
- Web Application Development: HTML, CSS, JavaScript, Spring Boot, Tomcat, Vue.js
- Database Programming: JDBC, Table Design, SQL, PostgreSQL, E/R diagrams
- Development tools and techniques: Agile, Unit Testing (JUnit), Integration Testing, TDD, Unix Command Line navigation, Git, IntelliJ, Eclipse and VSCode

Full Stack Development Graduate

• Consulted on marketing efforts through website, social media, and Google Ads, driving brand awareness and increasing rentals.
• Utilized Google Ads (search and display) to target outdoor enthusiasts of all ages, attracting relevant audiences.
• Executed targeted advertising campaigns on Facebook and Instagram, effectively reaching the desired demographic.
• Tracked key metrics (location, age) using Google Analytics and social media analytics to refine targeting and create tailored content.
• Contributed to content creation and graphic design for social media, maintaining a consistent brand theme and engaging visuals.

Digital Marketing & Branding Specialist

• Elected to manage team operations, including practice sessions, funding, equipment, and tournament logistics, while maintaining strong relationships with the university and CWPA.
• Led team meetings, set goals, and fostered a motivating environment to build strong bonds among team members.
• Successfully organized fundraising efforts, securing resources for the team through initiatives like car washes and sporting events.
• Played a key role in team recruitment, establishing a strong presence and attracting talented students from various schools.
• Represented the team in school-wide meetings, engaged with university administration, and fostered relationships with other club sports teams, while resolving conflicts professionally and promoting positive relationships.

Club President

Student

Participated in a structured sales training program designed to develop the skills and experience necessary to move into an outside sales role.   Worked side-by-side with the branch's operating staff to establish new rental and sales accounts in the northern Ohio market.  Sales training included phone calls and in-person visits to potential customers and fostering relationships with existing customers. Training in all aspects of the products through hands on-site installations and event management, within the Power Division of United Rentals.

Internship

Greyson Marks is a Salesforce Marketing Cloud Email Developer at Alchemy Worx in Salt Lake City, Utah.

Greyson Marks

Greyson Marks

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Summary