Greg Waters
Marketing, Communications, Brand Strategy, Creative Partnerships · Jetty Life, LLC
New York City Metropolitan Area
In My Own Words
With years of experience in marketing, public relations, client services, and event management, I am a passionate and versatile marcom professional who thrives on creating and executing innovative strategies for brands spanning multiple industries.
One of my core competencies is identifying and implementing creative marketing partnerships with renowned brands such as Pantone, The North Face, Montauk Brewing Co, Dogfish Head, Jetty, RSVLTS, Van Leeuwen Ice Cream, Baked by Melissa, Roberta's Pizza, Hudson Whiskey, Vibrant Emotional Health, Arteza, and more. These strategic partnerships have resulted in substantial earned media coverage, social media exposure, increased market share, sales growth, and meaningful connections with target audiences.
I am always eager to learn new things, explore new opportunities, and collaborate with other like-minded professionals who share my vision and enthusiasm for creative excellence.
Work Experience
Commercial Marketing
Jetty Life, LLC2024 – 2025
Directed consumer and wholesale marketing and communications initiatives for surf-inspired, lifestyle apparel brand that is a Certified B Corporation. Responsibilities included brand and wholesale marketing, creative direction, public relations, social media, events, partnerships, and collaborations with the likes of Red Bull, Kona Big Wave, New Jersey Devils, The Stone Pony, Liquitex, David Macomber, and more.
Director, Marketing & Communications
Priority Bicycles2019 – 2024
Led a variety of strategic marketing, public relations, and social media initiatives with an emphasis on building brand awareness and increasing market share for award-winning belt drive bicycle brand. Responsible for the development and execution of creative marketing partnerships with Pantone, Jetty, Montauk Brewing Co, Dogfish Head, Roberta's Pizza, Baked by Melissa, You Are Not Alone Murals, Hudson Whiskey, Van Leeuwen Ice Cream, RSVLTS, Arteza, Vibrant Emotional Health, and more.
Director, Brand Marketing
Aurify Brands2016 – 2019
Drove marketing, social media, PR and CX initiatives for Aurify's portfolio of restaurant brands including Melt Shop, The Little Beet, Fields Good Chicken, The Little Beet Table, and MAKE Sandwich.
Senior Manager, Marketing Communications
Shake Shack2012 – 2015
Managed a multitude of marketing and public relations initiatives for rapidly expanding, award-winning restaurant concept; formerly part of Danny Meyer's Union Square Hospitality Group (USHG).
Senior Manager, Public Relations
Zoo York2007 – 2011
Planned and executed comprehensive internal and external marketing communication strategy for iconic skateboarding lifestyle brand.
Independent Consultant
Enright Communications2004 – 2007
Planned and executed freelance marketing communication initiatives for globally recognized consumer brands within the eyewear, electronics, outerwear, streetwear, accessories, sporting goods, and non-profit sectors.
Clients included: Oakley, Arnette, Revo, Electric, Forum Snowboards, Weekend Snowboards, Bond Outerwear, Special Blend, Foursquare, Opus Footwear, Aerial7, Drop, 5Boro Skateboards, Vira Sun, Fox Racing, Chef Jason Roberts, Harold Hunter Foundation, Stoked.
Account Manager, Public Relations
Fuse2000 – 2004
Managed strategic, results-driven publicity and event marketing campaigns for athletic events and consumer brands within the apparel, footwear, accessories, beverage, automotive, television, and men's grooming sectors.
Education
Projects
Jetty Unite + Rebuild Hurricane Relief
https://jettylife.com/pages/unite-rebuild-hurricane-helene-reliefWith Hurricane Helene and now Milton devastating the Southeast, Jetty and the Jetty Rock Foundation are rallying to help our friends and family affected by the storm. Hurricane Sandy in 2012 was the catalyst that created our non-profit, Jetty Rock Foundation, and we are well aware of what lies ahead through recovery. Help us send necessary funds and support in their time of need as others did for us.
Purchase a Unite + Rebuild t-shirt or hoodie and 100% of profits will be distributed through the Jetty Rock Foundation to benefit storm relief efforts. https://jettylife.com/pages/unite-rebuild-hurricane-helene-relief
Interests
Skills
Industries
Activity
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