Greg Waters
Greg Waters
Marketing, Communications, Brand Strategy, Creative Partnerships
New York City Metropolitan Area | US
Work experience
Jetty Life, LLC
Commercial Marketing | 09/2024 - 09/2025
Directed consumer and wholesale marketing and communications initiatives for surf-inspired, lifestyle apparel brand that is a Certified B Corporation. Responsibilities included brand and wholesale marketing, creative direction, public relations, social media, events, partnerships, and collaborations with the likes of Red Bull, Kona Big Wave, New Jersey Devils, The Stone Pony, Liquitex, David Macomber, and more.
Priority Bicycles
Director, Marketing & Communications | 05/2019 - 04/2024
Led a variety of strategic marketing, public relations, and social media initiatives with an emphasis on building brand awareness and increasing market share for award-winning belt drive bicycle brand. Responsible for the development and execution of creative marketing partnerships with Pantone, Jetty, Montauk Brewing Co, Dogfish Head, Roberta's Pizza, Baked by Melissa, You Are Not Alone Murals, Hudson Whiskey, Van Leeuwen Ice Cream, RSVLTS, Arteza, Vibrant Emotional Health, and more.
Aurify Brands
Director, Brand Marketing | 09/2016 - 01/2019
Drove marketing, social media, PR and CX initiatives for Aurify's portfolio of restaurant brands including Melt Shop, The Little Beet, Fields Good Chicken, The Little Beet Table, and MAKE Sandwich.
Shake Shack
Senior Manager, Marketing Communications | 01/2012 - 01/2015
Managed a multitude of marketing and public relations initiatives for rapidly expanding, award-winning restaurant concept; formerly part of Danny Meyer's Union Square Hospitality Group (USHG).
Zoo York
Senior Manager, Public Relations | 01/2007 - 12/2011
Planned and executed comprehensive internal and external marketing communication strategy for iconic skateboarding lifestyle brand.
Enright Communications
Independent Consultant | 03/2004 - 01/2007
Planned and executed freelance marketing communication initiatives for globally recognized consumer brands within the eyewear, electronics, outerwear, streetwear, accessories, sporting goods, and non-profit sectors.
Clients included: Oakley, Arnette, Revo, Electric, Forum Snowboards, Weekend Snowboards, Bond Outerwear, Special Blend, Foursquare, Opus Footwear, Aerial7, Drop, 5Boro Skateboards, Vira Sun, Fox Racing, Chef Jason Roberts, Harold Hunter Foundation, Stoked.
Fuse
Account Manager, Public Relations | 04/2000 - 02/2004
Managed strategic, results-driven publicity and event marketing campaigns for athletic events and consumer brands within the apparel, footwear, accessories, beverage, automotive, television, and men's grooming sectors.