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GORE-TEX Lifestyle Marketing

Marketing & Sales

Telling stories that cut through the clutter, building connections, cultivating relationships and pushing sales have lead me to be a trusted and high performance professional in my industry.  



Collaborate with North America Brand Marketing to develop and implement channel and account specific digital marketing plans for Adidas campaigns and products with key Lifestyle channel partners. Drive execution of channel and account specific brand marketing efforts.

•	Lead the development and execution of strategic digital marketing plans to increase sell-through, gain market share and drive share of voice for Adidas at Foot Locker Inc. and JD/Finish Line
•	Partner with Trade Marketing, Sales, Merchandising and Brand Communications to understand objectives for brand and wholesale initiatives and provide recommendations on how to develop and execute them across wholesale digital ecosystems 
•	Plan and measure the effectiveness of digital activation and media plans, focusing on driving traffic to defined Adidas landing pages and sell through/conversion 
•	Work with Brand Communications and Trade Marketing on identifying content available and how to best implement within wholesale digital ecosystem 
•	Successfully pitched and launched Adidas brand page on Footlocker.com and Champssports.com which provided a premium evergreen brand presence, ability for additional storytelling and led to additional eCom sales 
•	Co-brief and manage agency feedback and deliverables for digital toolkits and activations on Lifestyle Exclusive Concepts that do not receive Brand/BU toolkits 
•	Understand product, customer and consumer needs from the US market and all channels
•	Manage budgets and costs for paid media and other digital initiatives with accounts. 
•	Manage two direct reports


Senior Manager, Wholesale Digital Activation – Lifestyle 

Create and execute Adidas marketing and activation plans at Foot Locker Inc. accounts that deliver significant business growth and improvement in the Adidas brands KPI’s working in close co-operation with sales and specific business units.  

•	Create and execute an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
•	Drive sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
•	Measure the effectiveness of the account activation plans, ensuring execution with excellence visually and via sell out
•	Understand product, customer and consumer needs from the US market and all channels
•	Manage Eastbay specific budget 
•	Manage one direct report


Sr. Manager Trade Marketing

Executed front line demand creation strategy.  Led the primary interaction to both the end consumer and retail partners.  Develop seasonal integrated plans based on commercial business objectives, and drove the final stages of the go-to-market strategy.  Collected and assimilated all market relevant recon, delivered that information back to various internal constituents and ensured on-target strategic business development moving forward

Social Media 
•	Developed and implemented the social media strategy across Facebook, Twitter and Instagram accounts 
•	Created content to help support sports marketing properties as well as key products
•	Led consistent double digit yearly overall social media growth to achieve reach of over 230,000 followers 

Strategy
•	Created and managed seasonal integrated marketing plan including key product launch plans
•	Integrated plans led to a year to date 40% increase in web traffic from 2014
•	Identified retail developments such as POS strategy and in-store athlete appearances and coordinated implementations with Sales Team
•	Collaborated with Product Team to develop 3 year product roads
•	Developed and launched limited edition products from concept to shelf
•	Defined and created product features and benefit messaging to not only increase sell in at retail level but also sell through to end consumer 
•	Led the development, design and execution of all men’s product packaging as well as point of sale product education and branding items
•	Led the marketing presentation during annual internal sales meeting and during booking meetings with key retail partners (annual sales of over $1MM)

Sports Marketing
•	Developed and managed partnerships for all sports marketing properties including 6 Division 1 collegiate teams, Major League Lacrosse (MLL) with 8 teams, US Men’s National Team, NCAA Lacrosse Championships and 7 individual athletes
•	Negotiated sponsorship with MLL becoming the first non New Balance equipment sponsor in the league.
•	In year two of MLL sponsorship negotiated a higher number of athletes allowed to use STX which resulted in an increase of on field usage by over 150%

Men's Lacrosse Brand Manager

Supported Director of Marketing for men’s lacrosse print and web media plans nation-wide. Directly oversaw six figure retail marketing budget for second tier accounts (under $300,000 yearly sales).  Tasked with creating and managing social media accounts for STX men’s lacrosse.

Assistant Men's Marketing Manager

Planned and managed nationwide event marketing and promotional efforts including preparation and presentation of sponsorship proposals. Established Local Event Coordinator (LEC) positions to help increase the number of events attended by STX by over 50% from the previous year.   Hired, trained and managed LEC’s as well as additional summer staffing.

Event Marketing Manager

Charged with increasing awareness, sales and exposure of company’s lacrosse events among select leagues, teams and individuals.  Scheduled, planed, and executed various NDP clinics, tournaments and other lacrosse events nation-wide.  Managed company field representatives and a staff of several interns.

Sales and Event Production Manager

Greg Tate is a GORE-TEX Lifestyle Marketing at WL GORE & Associates in Portland, OR.

Greg Tate

Greg Tate

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