Greg Kopplin

Creative Director · Adrienne Weiss Corp.

Chicago, IL

In My Own Words

Energetic, focused and collaborative creative partner with the demonstrated ability to transform complex business objectives into simple, emotionally compelling brand positioning. Adept at creating visuals and crafting narratives that work across multiple channels to connect with consumers and activate engagement. Seeking full-time and freelance opportunities. Remote or relocate - open to both. Professional skills: Branding, Brand Storytelling, Identity & Identity System Management, Store Design, Package Design, Digital Design, Trade Show Design, Promotional & Shopper Concepts, Graphic Design, Illustration, Copy Writing. Proficiencies: Adobe Creative Suite, Google SketchUp, Microsoft Office, iMovie https://gregkopplin.myportfolio.com

Work Experience

Creative Director

Adrienne Weiss Corp.

2000 – Present

Creative lead at this boutique branding studio. Instrumental in creating brand and rebrand positioning for a host of world-class clients and exciting start-ups in a wide range of categories. Responsible for creating visual and verbal brand genetics that include: Brand Storytelling, Naming, Iconography & Identity, Tagline and Copy Direction, Store Design, Package Design, Digital Design, Print Design, Trade Show Design and Advertising. Clients include: Five Below, McDonald’s, DiGiorno, Dunkin’, Baskin Robbins, Giant Eagle, Mizkan America, Build-A-Bear-Workshop, Syracuse University, ETHCL Cannabis and many more. Highlights: • Recently rebranded and collaborated on new store design for Giant Eagle Grocery - one of the largest privatively held companies in North America. • Instrumental in the branding and store design for Five Below which has grown to 1000 locations doing over $1 billion in revenue. • Led branding and package design for the Pizzeria! line from DiGiorno which contributed to a 70% increase in sales - one of the most successful launches in their history. • Branded the web-based vegan delivery service Veestro, which helped raise $1.5 million in venture capital. • Branded the 2014 Syracuse University Capital Campaign which reached it’s goal of $1 Billion in contributions. • Recently rebranded Taco John’s to galvanize their loyal fan base and attract new customers to the midwest-mex favorite with over 400 locations. • Creative lead on branding and design for 3 consecutive International Home and Housewares Trade Shows running from 2006 - 2017. • Made one client cry (in a good way).

Associate Creative Director

The Marketing Store

1998 – 2000

Co-led a team of art directors and copywriters involved in conceptualizing and producing national promotional marketing campaigns to convert sales for top-tier clients including: PetSmart, General Mills, Keebler, Build-A-Bear-Workshop and Shell Oil. Highlights: • Led brainstorm sessions, was responsible for the creative output of my team. • Interviewed, managed and reviewed creative staff. • Managed creative budget. • Creative lead on new business pitch that landed the Build-A-Bear Workshop promotional account.

Senior Art Director

Frankel

1995 – 1998

Contributed in the conceptualization, design and creation of national promotional campaigns for clients such as: Target, Frito-Lay, USPS, Amoco & McDonald’s. Highlights: • Created seasonal Display Programs for Target • Created Displays and POP for national Frito-Lay back-to-school promotion. • Created Displays and POP for seasonal USPS promotions. • Co-created and art directed national TV and radio spot for Partnership For Drug Free America. • Art directed photo shoots for several campaigns.