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Creative Director

Creative & Design

Personal Portfolio:  www.asofrn.com

I am a Southern California native who has been managing, designing and building brands in the Los Angeles area for over 15 years. In my free time I enjoy rock climbing, surfing, hiking and riding motorcycles. 

In 2005 I opened Versus, a retail store & gallery, which was
recognized by Complex as one of the top clothing boutiques in the U.S. By 2010, our in-house clothing brand Us Versus Them signed an exclusive licensing and distribution agreement with Stussy Inc, generating nearly 10 million dollars in sales. 

In 2016, Huf Worldwide approached me for a senior designer position with the intent to boost sales through an updated, refreshed branding and apparel program. 

In 2017 I launched AS OF RIGHT NOW, an independent branding & design studio. Clients include Nike, Goldenvoice, Sanrio, Over the Influence Gallery, Lumineux Oral Essentials, Primitive Skateboarding,  and The Hundreds.

Co-founded creative studio focused on brand
development, market strategy, UX, and product
design.
Clients / work include:
· HK / LA based art gallery Over The Influence -
provided a comprehensive global rebranding pkg
including logos, identity, print assets, signage,
website, marketing, retail consulting.
· Lumineux Oral Essentials - branding package,
consumer and industry facing marketing direction,
website, photography, copy.
· Design clients include: Nike, Goldenvoice,
Primitive Skateboarding.

Contributed to creative direction and
merchandising for the design dept which resulted
in a significant increase in sales during my tenure.
My design responsibilities spanned cut & sew,
printables, original fabric print patterns and weave
designs, headwear, accessories, and trim. In
addition, I frequently designed marketing
campaigns, consumer-facing assets, and web
graphics.

Senior Designer

Designed Stussy apparel as well as managed all 
aspects of design for Stussy’s license of the Us 
Versus Them brand including buying, planning, 
design, art direction, marketing.

LICENSE MANAGER / DESIGN LEAD

Managed all aspects of the brand from conception
to execution. On the creative side this included
branding, apparel design / production, inclusive of
printables, cut and sew, accessories, and
marketing. On the business side this included
financing, merchandising, distribution and sales.

OWNER / CREATIVE DIRECTOR / DESIGNER

Managed retail operations including buying, employee management, customer service, inventory management, and marketing.

Assistant Store Manager

Graham Nystrom is a Creative Director at As Of Right Now in South Pasadena, CA. View their experience, skills and work history on Malakye — the professional…

Graham Nystrom — Creative Director at As Of Right Now

Graham Nystrom

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