Grace Gavin

Product Marketing Manager

2016 – Present

Determine Future Product Enhancements – Work with Sales, Client Support, and directly with clients to identify enhancement opportunities. Work with the Development team to determine feasibility and establish development timelines.

Develop Go-to-Market Strategies – Define the product and its’ positioning in the market. Understand competitive offerings. Own the product messaging. Work with the Marketing team to execute creative marketing campaigns that drive awareness, engagement, and ongoing usage of products and features.

Build Quarterly Product Marketing Plans and Strategic Initiatives – Work cross-functionally to ensure alignment with all stakeholders

Be the voice of the client user or consumer user to the rest of the organization – Use primary and secondary research as well as internal data and competitive intelligence to develop deep understanding of the market

Ensure all deliverables from Marketing/communications contain the right message and emphasize the product’s value proposition

Product Success Manager

2015 – 2015

Develop product user guides, certifications, and best practice play-books for all products to encourage client adoption, utilization, and reliance on PrescribeWellness SaaS application.

Primarily responsible for the retention of PrescribeWellness core clientele, as well as the growth of PrescribeWellness core clientele through the up-sell of additional products and services.

Conceptualized, developed, and launched an Online "University" to house all training content; videos, user guides, tutorials, pharmacy marketing materials, and more.

Coordinate with all departments to ensure interdepartmental synergy in the interest of ensuring client satisfaction from point of sale to activation.

Track healthcare industry changes to identify opportunities for clients utilization of PrescribeWellness software to generate increased revenue, patient loyalty, performance ratings, and improved patient health.

Account Manager

2014 – 2015

Manage relationships with client pharmacies, identify goals and support clients in achieving those goals.

Responsible for management of 82 Arkansas pharmacies participating in a medication synchronization adherence study.

Host group seminars and web presentations in order to share best practices, success stories, industry changes, as well as answer questions and provide support. Create supplementary materials to aid in the utilization of PrescribeWellness software and services.

Conduct in-person visits to pharmacies or pharmacy groups in need of individualized attention to improve maneuverability and understanding of the product.

Track changes in the healthcare industry in the interest of uncovering areas where PrescribeWellness software supports our clients ability to meet and exceed industry standards.

Identify key elements of PrescribeWellness software and how they contribute to increased revenue, patient loyalty, and adherence.

Sponsored Athlete

2013 – 2013

Appeared in promotional advertisements in local and nationwide stores/buses/magazines; official spokesperson for a flagship product.

Traveled to a variety of cities to meet with fans, compete, give interviews, and attend and participate in National Sales Conferences.

Worked with STX to help develop, market, and sell new and existing products.

Marketing Intern

2011 – 2011

Assisted in promoting and marketing three major lacrosse recruiting events; recruited and managed coaches from Women’s Lacrosse programs throughout the country; and maintained social networking and web content. Organized several summer lacrosse camps: created several newsletters and pamphlets; hired coaching staff; and facilitated relationships with several companies

Communications

2007 – 2011

Communications