Geraldine Fernagu Herbert
Geraldine Fernagu Herbert
Mill Valley | United States
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Work experience
Planet Wine
Sales Manager, Senior Business Development, California | 04/2020 - 09/2022
• Oversee sales teams (10 sales reps) in California between the Bay Area, Los Angeles & San Diego.
• Report sales numbers to the company's top management.
• Help the team to create more business opportunities by thinking outside of the box.
• Manage the staffing process, including recruiting interviewing, hiring and onboarding (+3 new reps in 2022),
• Train new sales representatives, setting annual sales goals & tracking results monthly, etc.
• Develop training materials and performance management programs to help ensure the sales team drive.
• Prepare and conduct annual performance reviews.
• Provide sales support such as sales forecasting, sales reporting & sales information.
• Arrange administrative support.
• Developing new sales opportunities and growing my account's portfolio.
• Generating and growing sales for the company on my territory up to $1.45M in 2021. Exceeding objective by 5%.
• Managing the stock's weekly rotation between warehouses and planning a head through analyzing sales reports.
Skills developed: Motivating others by creating sharing moment where the team could increase their knowledges
and bonding • Delegation by making sure to give space to everyone to grow into their positions • Time Management
by making sure to be present for my customers and for my team • Build Strong Relationships with every department of the company to improve employee's satisfaction and the clients experience.
Planet Wine
Regional Sales Manager | 01/2019 - 03/2020
• Oversee sales in Northern California, bumping the regional sales by 6%.
• Work with sales representatives to provide support and guidance by helping them grow their portfolio, while
facing difficulties linked to the covid situation.
• Responsible for analyzing data
• Focus on generating sales for the company, increased from $840K to $1.10M, in my territory by closing larger
deals with national accounts.
Skills developed: Decision-Making • Employee Learning & Development (implementing a new CRM) • Strategic
Planning (setting up a sales calendar) • Presentation Skills (preparing annual company meeting and directing the presentation) • Multitasking (juggling different projects and goals at the same time) • Team Leadership (stepping up to a bigger role, in order to show the top management my determination).
Planet Wine
Sales Representative | 04/2016 - 12/2018
• Focus on generating sales for the company, increasing monthly sales from $18K to $75K per month.
• Work with customers to ensure they are satisfied with their transactions and to provide any support they need.
• Maintain contact lists and follow up with customers to continue relationships.
• Identify prospective customers, by contacting new and existing customers to discuss needs.
• Negotiate prices, terms and prepare sales agreements.
Skills developed:Confidence and strong self- assuredness (increasing my customers portfolio by 65% the first year)
• Endurance (keeping a strong moral and positive energy) • Strategic Communications (by reading faster new potential customers) • Active Listening (always being part of the customer development) • Problem Solving (being quick to find solutions to customer's needs) • Client-focused (by being reachable at any time) • Self driven.
TXB International Fine Wines GmbH
Account Manager, North Europe & Japan Regions | 04/2014 - 03/2016
• Responsible for engaging with customers.
• Participating in meetings with the customer's team, organizing presentations.
• Ensuring that customers are satisfied with products or services.
• Sustain and nurture solid relationships with key clients that generate the most income for both regions.
• Expanding the relationships with existing customers by continuously proposing solutions that meet their needs
and more.
Skills developed:: Strong communication and interpersonal skills by being able to juggle different countries and cultures • Ability to problem-solve and negotiate (always being part of the solution, knowing how to get the best deals for the customers and the company) • Provide solutions based on customer needs • Organizational Skills
(working from Bordeaux for a company based in Germany, with clients in north of Europe and Japan).
SIMPLe Event Agency
Assistant Event Planner | 01/2011 - 12/2011
• Establishing and maintaining relationships with vendors and venues.
• Planning event details and aspects, including seating, dining and guests.
• Creating reliable financial reports and collecting payments on time.
• Remaining under budget with all costs.
• Managing events and addressing potential problems that may arise.
• Planning for potential scenarios that could impact the integrity of the event.
Skills developed:Acute attention to detail • Organizational Skills • Problem Solving • Manage priorities and workflow • Ability to work independently and as a member of various teams and committees.
