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I have worn multiple hats ranging from leading growth strategies for specific accounts to diving into company's platform and optimizing campaigns. I have the ability to apply a sales mentality and think strategically about growing account revenue quarter over quarter. Analyze company’s performance, including gross sales, product assortment mix focusing in opportunities. Recognized to be adaptable, ambitious and support my team. Creative, innovative thinker and constantly thinking outside the box. BS in Industrial Business Operations with an infinite passion for analytics and business development


•Successfully managed the Puerto Rico region (volume of $2.3 M) which comprised a major percentage of overall business 2015-2017.
• Responsible on providing the highest level of service and product expertise
• Develop financial plans to acquire new business opportunities and maximize sales while minimizing risk with existing business. 
• Achieved sales goals by quarter and category as defined by management. 
• Continual sales analysis to manage product life cycle, inventory models, and capitalize on successes and address issues as needed. 
• Monitor competitor's activities and performance, along with implementing strategies and tactics to compete. 
• Increased financial growth of the company by partnering with retailers and creating action plans to drive sales.

Account Sales Manager

• Support a variety of retail projects such as   creative and brand development. 
• Execution and implementation of brand launch and creative trainings : Macy’s , SAKS, Nordstrom, The Sports Authority and Specialty Stores.
• Manage brands, optimize selling and maximize selling potential within and estimated yearly goal.
• Execute retail set-ups and support new and existing locations based on corporate directives.

Senior Merchandise Coordinator 

Georshua Castro-Planadeball is an Account Sales Manager at VF Corporation in Los Angeles, CA.

Georshua Castro-Planadeball

Georshua Castro-Planadeball

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