George Robles
Former Apparel Creative Director / Graphic Designer · PRPS
United States, NY
In My Own Words
Highly accomplished Creative Director with a proven track record of leading cross-category apparel design initiatives and driving successful merchandise and graphic design projects. Passionate about leveraging creativity to drive brand growth and deliver exceptional designs that resonate with consumers. Proven success in leading high-performing teams, collaborating with artists and brand partners, and executing innovative design strategies. Skilled in trend analysis, social media content design, and merchandise development. Committed to creating visually captivating experiences that leave a lasting impact.
Work Experience
Apparel Graphic Design Consultant
PRPS2021 – 2023
Worked as a graphic designer focusing on developing impactful visual content for social media platforms. Designed and executed graphics for social media campaigns, advertisements, and promotional images. Played a pivotal role in graphic design initiatives necessary for cross-category apparel development. Developed label systems, ensuring brand consistency across various product lines.
Apparel Graphic Designer
Sony Music Entertainment2016 – 2017
Played a pivotal role in merchandise design and graphic design initiatives at Sony Music and The Thread Shop. Created compelling merchandise designs that aligned with artist branding and deeply resonated with fans, resulting in increased merchandise sales. Developed eye-catching graphics for promotional materials, including posters, banners, and online advertisements. Collaborated with cross-functional teams, including marketing and production, to ensure the successful execution of design projects.
Creative Director / Designer
Universal Music Group2012 – 2014
Spearheaded the creative direction for Universal Records, Trukfit, and later Bravado, leading music merchandise companies. Conceptualized and developed innovative designs for a diverse range of apparel categories, including t-shirts, hoodies, headwear, and accessories. Collaborated with artists, musicians, and brand partners to create unique and compelling merchandise designs that deeply resonate with fans. Maintained a keen eye for market trends, incorporating them into the design process to drive sales and maintain brand relevance.
Creative Director / Designer
TRUKFIT2011 – 2014
Spearheaded the creative direction for Universal Records, Trukfit, and later Bravado, leading music merchandise companies. Conceptualized and developed innovative designs for a diverse range of apparel categories, including t-shirts, hoodies, headwear, and accessories. Collaborated with artists, musicians, and brand partners to create unique and compelling merchandise designs that deeply resonate with fans. Maintained a keen eye for market trends, incorporating them into the design process to drive sales and maintain brand relevance.
Creative Director / Designer
Roc Apparel Group2001 – 2011
Directed creative strategies and oversaw the design process for Roc Apparel Group, a prominent fashion company. Developed and executed design concepts for a wide range of apparel categories, including men's and women's clothing, footwear, and accessories. Managed a team of designers, providing mentorship and guidance to foster their professional development. Established strong relationships with manufacturers and suppliers to ensure high-quality production and timely delivery.
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Connections
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