George Hopson

Created a motion graphics video introducing the online faculty of the University of St. Augustine. Coordinated with 6 people during video development. Promoted a Santa Monica-based celebrity wellness event by developing a landing page. Enabled metric tracking for email marketing by creating a digital data analytics solution. Established a responsive e-commerce website for a veteran-owned business. Improved user friendliness by redesigning website. Initiated metric tracking and use of Google Analytics. Created email templates for email marketing campaigns.

Boosted SEO by 65% and simplified website appearance by increasing use of web graphics and Google Analytics. Increased revenue by 40% by revamped the 80-page magazine. Cut budget by 60%+ by going digital. Increased participation by 5X by hosting contests. Drew more advertisements. Improved readability by revamping the layout and content. Reorganized and diversified editorial staff. Grew team to 11-members by introducing US marines and the Coast Guard. Drove awareness of the scholarship program by revamping the brand. Designed a student platform. Created infographics to educate target audience. Influenced management to use more visuals to raise awareness. Redesigned the logo.