Geoffrey Booth
Ski Instructor · Vail Resorts
Park City, UT
In My Own Words
Currently seeking marketing and content roles in the sports industry having completed my master's degree in business, sports management. Working as a ski instructor and national park guide currently, I am looking to transition away from guiding and instruction roles to a position that more closely align with my education and experience with avenues for increased responsibility and progression.
Work Experience
Ski Instructor
Vail Resorts2017 – Present
• Level 3 Alpine PSIA Certified Instructor • Level 1 Freestyle PSIA Certified Instructor • Level 2 Children's Specialist PSIA Certified Instructor • Connect with students and build a relationship built on trust to encourage a safe and effective learning environment • Conducted client assessments and developed goals based on the clients desired outcomes and realistic potential • Implemented appropriate teaching methods to achieve objectives and adapted lesson plan based on progress and individual needs
Ski School Supervisor
Vail Resorts2019 – 2021
• Direct supervision of ski and snowboard instructors • Mentoring, observing, coaching, delivering feedback and evaluations of instructors • Assign daily tasks and make all lesson assignments for instructors scheduled to your work area each daily • Develop and maintain a culture of health and safety • Providing superior guest service at all times (internal and external) • Lead training for new hire employees
Mountain Bike Guide
The Moab Cyclery2018 – 2019
• Guide clients on mountain biking throughout the Moab region • Meet clients where they are at regarding ability, identify and challenge clients while ensuring safety and enjoyment
Digital Manager
Brotherhood of St Laurence2015 – 2017
• Manage a portfolio of organization-wide digital projects, ensuring that outcomes are delivered on time, on budget and to agreed quality standards • Liaise with internal and external project stakeholders and vendors to manager the delivery of digital projects • Maintain broad editorial and brand oversight of the Brotherhood digital presence to ensure editorial consistency, quality and brand adherence • The authoritative advisor of the Brotherhood regarding the achievement of strategic action plans in relation to the organization’s online presence and digital channels • Manage and maintain social media functionality and advise on usage for media platforms, including Facebook, Linkedin and Twitter and other emerging services
Venue Manager
Blu Health and Rackets Club2015 – 2015
• Manage bookings, competition court allocation and payments • Manage employee time sheets, implement close, till and venue security procedures • Develop marketing material for tournaments and events.
Web Content Manager
Monash University2011 – 2014
• Directed the web and design development for the University’s promotional website, external campaign, faculty and campus website, social media pages and all other related sites. Worked with cross-functional teams that include professionals from New Media and Digital Marketing to develop website management and content strategies. • Optimised front end code and ensured clean mark-up, styles and JavaScript to enhance user experience. Improved mobile browser and tested and implemented cross-browser, cross-platform and cross device functionality. • Collaborated with faculty and other stakeholders to gain critical public information for publication on the website. Ensured accuracy and integrity of all information on the web and maintained high professional standards in presentation, written communication and technical functionality. • Developed information architecture and built several department websites including the Monash University Gippsland website, Museum of Art Website, Faculty of Science and IT. Worked in collaboration with a team of developers to create the Pharmaceutical Sciences website. • Created and implemented global newsletter template and global email templates. • Utilized Dreamweaver and Interwoven TeamSite, the content management system, to publish all website content. • Key member of several committees and governing bodies including the Technology Services Group, the Editorial Group, Faculty Web Representatives Group, and Web Steering Committee.
Web Content Coordinator
Monash University2007 – 2010
• Created and implemented marketing strategies to increase awareness of department programs and University offerings. Coordinated advertisements with major newspapers and manage social media to develop visibility in key market segments. • Tracked website metrics using Nielsen Net Ratings and open source solutions such as Google Analytics for website improvement and link integrity testing. • Led regular training sessions to educate users on new CMS modules. • Directed and oversaw execution of the BusEco Bulletin and its electronic circulation to faculty. Coordinated recording and editing of video content distributed with the newsletter.
Ski Instructor / Ski Lift Operator
Vail Resorts2003 – 2007
• Created and implemented games and activities aimed at teaching snow skiing to children and adults. Quickly assessed student’s skill level and developed lessons for improvement. • Adhered to a strict daily schedule and informed parent of activities carried out during the day and progress achieved. • Collaborated with other ski instructors to create student groups based on ability. • Operated ski life according to resort and CPTSB safety standards including performing daily safety check, end of day ski run, closure and lift shutdown procedures.
Education
Master of Business, Sports Management
Deakin University2013 – 2015
Master of Business, Sports Management
Interests
Industries
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